MSc Consumer Behaviour
Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour degree.
MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects. You will learn with the aim of developing skills valued highly by employers. This degree is suitable for graduates from both business and non-business backgrounds as the course is designed to transform graduates from all undergraduate backgrounds into competent consumer centred professional.
Understanding the behaviour of consumers and building strategies around this knowledge is increasingly vital in the modern world. This course will give you both the theoretical knowledge and practical experience to advance into a career, or broaden the possibilities of an existing one. You will gain an understanding of the theoretical underpinnings of consumer behaviour and the history of consumer culture in relation to all kinds of goods and services, from low involvement FMCG to high end luxury goods, and how they are variously used and disposed of by consumers. You will also gain genuine practical experience involving professional, group and individual led problem based assignments to be delivered to an industry client. These will be supported with cutting edge consumer behaviour centred modules.
During the course, you will gain an understanding of the consumer related challenges faced by a variety of different organisations, from start-ups and non-profits through to larger organisations. The breadth of experience this course offers will give you an excellent, practical understanding of modern consumer-facing challenges including sustainability, ethics, environmental concerns and behaviour change.
Intakes
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Get ready for your future- it's never too early to start thinking about what you might do next. No matter what year of study you are in we have Careers Consultants and plenty of resources to help you, as well as opportunities all year round to boost your CV.
Careers and placements
Careers can support you in person and online to ensure you explore your options, grow your experience and develop skills to enable you to compete for success in the graduate labour market, or whatever path you chose after graduation. Find out more about how careers can support you in our RISE UP leaflet.
- We also organise an extensive programme of career development workshops and on campus recruitment events providing something for everyone:
- Make MyJobsOnline your first stop for jobs, events and advice appointments
- Gain an insight into potential career areas and Industries by starting your careers research
- Top tips on getting into various jobs, usually from the recruiters themselves
- Access to practice psychometric tests and exercises typically found at graduate assessment centres
- An understanding of the Skills and competencies employers look for in the recruitment process
- The ability to sell yourself successfully online and in person
- How to make your job applications stand out and secure you an interview
- Careers fairs for both corporate and not-for-profit career paths
PSW Opportunity
2 years PSW
Admission Requirement / Eligibility Criteria
First class Bachelor degree (60 %+) or equivalent GPA.
International English Language Test Score - IELTS - 6.5 - 8.0
Test of English as a Foreign Language (internet-based version) - TOEFL (internet-based) - 88 - 100
Cambridge Certificate of Proficiency in English/ Certificate of Advanced English - CPE/ CAE - A - C/ 193-200
Test of English for Educational Purposes - TEEP - 6.5 - 7.5
Pearson English Test - Pearson - 53 - 74
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
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Total Tuition Fee:
17100 GBP
Annual Cost of Living: 9207 GBP
Application Fee: 20 GBP
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