Irish with Marketing BA (Hons)

The University offers a comprehensive range of programmes in Irish in both part-time and full-time mode at a number of centres which serve a diverse constituency of students. The breadth of Irish language provision at Ulster and the practice amongst staff and students of using Irish as a primary medium of communication reflects the University’s strong commitment to cultural and linguistic diversity within Northern Ireland. The University’s Irish programmes play a vital role in preserving, sustaining and celebrating Ireland’s Gaelic literary and linguistic heritage as well as serving the demands of the Irish language sector within the local and international job market. Our programmes will enable you to participate fully in the Irish language community as a confident and independent user of the language and to support you in gaining stimulating and fulfilling employment.

Marketing when taken as a minor comprises one third of the degree programme and is designed to provide students with an insight into the role of marketing in businesses. An important feature of the programme is the focus on the practical application of marketing principles in organisations; students will have the opportunity to work with industry through applied projects which will also allow them to develop and demonstrate key skills which will be needed in their future professional lives.