Masters in Marketing (Digital Marketing)
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
The MSc Marketing (Digital Marketing) is one of the three pathways available in the MSc Marketing programme. Other pathways are:
Consumer Marketing
International Marketing
Not sure which pathway to choose? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.
This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.
Intakes
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Get ready for your future- it's never too early to start thinking about what you might do next. No matter what year of study you are in we have Careers Consultants and plenty of resources to help you, as well as opportunities all year round to boost your CV.
Careers and placements
Careers can support you in person and online to ensure you explore your options, grow your experience and develop skills to enable you to compete for success in the graduate labour market, or whatever path you chose after graduation. Find out more about how careers can support you in our RISE UP leaflet.
- We also organise an extensive programme of career development workshops and on campus recruitment events providing something for everyone:
- Make MyJobsOnline your first stop for jobs, events and advice appointments
- Gain an insight into potential career areas and Industries by starting your careers research
- Top tips on getting into various jobs, usually from the recruiters themselves
- Access to practice psychometric tests and exercises typically found at graduate assessment centres
- An understanding of the Skills and competencies employers look for in the recruitment process
- The ability to sell yourself successfully online and in person
- How to make your job applications stand out and secure you an interview
- Careers fairs for both corporate and not-for-profit career paths
PSW Opportunity
2 years PSW
Admission Requirement / Eligibility Criteria
First class Bachelor degree (60 %+) or equivalent GPA.
International English Language Test Score - IELTS - 6.5 - 8.0
Test of English as a Foreign Language (internet-based version) - TOEFL (internet-based) - 88 - 100
Cambridge Certificate of Proficiency in English/ Certificate of Advanced English - CPE/ CAE - A - C/ 193-200
Test of English for Educational Purposes - TEEP - 6.5 - 7.5
Pearson English Test - Pearson - 53 - 74
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
22900 GBP
Annual Cost of Living: 9207 GBP
Application Fee: 20 GBP
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