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University of Exeter

Exeter , England ,United Kingdom

BSc in Marketing and Management

Successful marketing involves understanding what customers want or need and then delivering an irresistible offer to satisfy them. Key to finding out what customers want or need is to understand how they behave, and this programme has a strong emphasis on understanding consumers. The marketing elements of this programme will introduce you to the basic principles that deliver good marketing practice. You will learn about consumers, how they behave, and how to ascertain their wants and needs. You will also learn the role of markets and marketing in today’s society.

To understand how marketing contributes to the financial health of an organisation, the programme provides an introduction to the principles of accounting. To analyse how whole markets behave, the programme also provides an introduction to economics. As a function within an organisation, marketing must be well managed, and the management component of the BSc Marketing and Management provides a study of organisations along with an appreciation of how management works, and how to build a successful business strategy.

Campus Information

Streatham Campus

The majority of students are based at our Streatham Campus. The campus is one of the most beautiful in the country and offers a unique environment in which to study, with lakes, parkland, woodland and gardens as well as modern and historical buildings. The centrepiece of Streatham Campus is the stunning Forum, which provides the Student Services Centre, a modern 24/7 library, technology-rich learning spaces, a 400-seat lecture theatre, the University’s reception, and retail and catering outlets. A new addition in 2018 were the student hubs – a collection of accessible spaces across campus where you can eat, socialise and study. Hubs include info points, where you can ask questions about your life as an Exeter student, from queries about your course or timetable, to wellbeing and careers. The city centre is only a 15-minute walk away so you can enjoy the advantages of a campus-based university without missing out on life in the city. The catered halls of residence and most of our purpose-built, self-catered flats are either on campus or nearby in the city centre, so you’ll have easy access to everything you’ll need.

Intakes

  • Sep

Application Processing Time in Days: 25

Application Process

More Information required
10 Days
Possible interview call from institution
10 Days
Provisional/ unconditional offer
20 Days
Visa process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Exeter’s vision is to make the exceptional happen. To achieve this we have to attract, develop and retain outstanding individuals from all around the globe. We know that in order to achieve our aims our community must be diverse and representative. We must work together as one group, unified by our shared values. We are committed to supporting colleagues in order that they may realise their full potential.

 

  • Degree Apprenticeships offer an innovative and cost-effective way of attracting, training and retaining high-calibre employees and graduates to your business. We work in collaboration with employers to shape customised programmes that meet specific business needs. As such, your needs are addressed as part of the co-design of the Degree Apprenticeships programmes we offer.
  • Apart from providing you with money, a part-time job can provide you with experience to add to your CV. You will develop skills such as time-keeping, learning how to deal with colleagues, working as part of a team, problem solving and commercial awareness. Part-time work could provide experience in a field that you want a career in, helping convince employers you are serious about that career path.
  • The Career Mentor Scheme is a popular employability scheme which matches students at any stage of their studies, or recent graduates (up to three years post-graduation) with an experienced professional, for sector insight and one-to-one careers advice and guidance, over a 6 month period.
  • Many of our degrees include a work experience module as an integral part of the programme. For those that don’t, you can opt to do one of the generic independent work experience modules. Through either paid or voluntary work placements, the module will help you develop essential transferable skills for your future employability.
  • Structured placements and internships will help you to develop business acumen and may also help you develop specific skills that will be useful in your chosen career. The Career Zone runs a range of schemes to help University of Exeter students and graduates find valuable internships and placement opportunities.

PSW Opportunity

  • You can come to the UK with a Tier 2 (General) visa for a maximum of 5 years and 14 days, or the time given on your certificate of sponsorship plus 1 month, whichever is shorter.

Admission Requirement / Eligibility Criteria

FOR INDIA

Direct entry

If you have already completed your A levels or the International Baccalaureate Diploma, you will be eligible for direct entry if you meet your chosen programme’s entry requirements. These are shown on the course pages of the University’s website and in the undergraduate prospectus. 

We also accept the following Indian qualifications:

  • ICSE/CBSE Board Standard XII;
  • West Bengal Board Standard XII; and
  • Maharashtra (e.g. Mumbai or Pune) Junior Year.

For these we require minimum aggregate scores of 80%, or 70% for the West Bengal Board Standard XII. Other regional board standard XII exams can be considered on an individual basis, but we usually require an aggregate score of at least 85%.