MSC BRAND LEADERSHIP

Where brand managers control and protect what already exists, brand leaders create something new, either by developing new brands or by taking existing brands to new places or greater heights. In this course, you will gain the skills, experience, and contacts you need to become an innovator in branding. You’ll graduate ready to begin a hugely rewarding career, leading the way for the brands of tomorrow.

Across lectures, seminars, masterclasses, field trips, group work, and project work, you’ll discover critical concepts, tools and techniques. You’ll build your leadership skills and your creative capabilities. You’ll also gain valuable hands-on experience by working on live branding briefs and completing your own creative projects.

Our course is unique in that you’ll work closely with the branding industry. You’ll tap into our network of branding experts, including some of the most distinguished branding professionals in Britain. You’ll gain practical experience right from the start of the course, working on live projects set by our industry contacts. You’ll have your own mentor – someone who works in the branding industry to support and guide you.

You’ll be part of a small, carefully chosen and globally diverse cohort. That means you’ll not only benefit from close contact with lecturers, guest speakers, tutors, and mentors. You’ll also learn a great deal from your fellow students who will each bring their own unique perspective and experience to the course.

Taking only around 25 students each year, the course is highly selective. We are looking for the best of the best; those people who truly will create the leading brands of the future. If you think you have the potential to change the face of branding, then we want to hear from you – we interview every applicant. You will need to have a degree that was at least 25 percent business, management or economics. Or have a degree in a different subject and two or more years’ experience working in marketing or strategy. We will accept exceptional experience in place of a degree.