Cross-Cultural Communication and International Marketing MA

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing. It focuses on rapidly developing issues surrounding global communications and brand management.

The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.
This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

You will:

• develop systemic understanding and critical awareness of international marketing theory 
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing