Bachelor of Communication in Digital Marketing
Combine your love of technology and creativity with the Bachelor of Communication (Digital Marketing).
Employers increasingly need communicators who have an in-depth understanding of the digital world and how to communicate effectively via digital platforms. Massey University’s Bachelor of Communication (BC) in digital marketing will give you these skills.
What will you learn?
You will learn about all forms of digital media, digital branding and how to produce effective digital material, including social media. You’ll be able to apply marketing theory to digital marketing situations, develop a digital strategy and apply it effectively. How industry applies ethical standards to their online presence is an area of intense debate. You’ll learn about ethical issues in digital marketing and developments in this area.
Real world and relevant to employers
The digital marketing major has a strong practical element, involving case-based projects and regular guest speakers from industry. There is also a communication internship course available for BC students with good grades.
This brings your learning to life, gives you a taste of working life and helps you make connections with potential employers.
This degree was developed in consultation with employers, so your learning will be highly relevant across a wide range of sectors.
Unique variety in your study - just like the working world
Massey’s Bachelor of Communication is the only communication degree in New Zealand that requires you to take courses from both business and arts. You’ll graduate as a well-rounded, innovative communication specialist who is sought-after by employers.
85% of Massey University Bachelor of Communication graduates are employed within six months of graduation. These graduates are employed across 20 different industry categories with more than 280 different job titles. 84% of our graduates believe that their BC studies were relevant to their present work.
Campus Information
Auckland campus
Massey University’s innovative Auckland / Oteha campus is located on the North Shore of New Zealand’s largest city – Auckland. The campus grounds are peaceful with many native trees and plants, yet it’s only a five minute walk to the expansive Westfield shopping centre with its movie theatres, shops, restaurants and numerous fast food outlets. If you want to travel further, there are buses running regular routes around the North Shore region and into Auckland city.
Manawatu campus
The Manawatu campus is Massey's original campus. With lovely heritage buildings and park-like grounds located near Palmerston North city, it is one of the best places in the country to experience the real student lifestyle. With a huge portion of the population under 25 it is the perfect place for learning and living. The large campus is beautiful year-round with 11,500 different varieties of plants and trees in the form of manicured gardens, green fields, woodlands and bush.
Wellington campus
The Wellington campus is in New Zealand's capital city and is a great place to live. It is a compact city, set between a magnificent harbour and rolling green hills, where shops, exciting galleries and great restaurants are within easy walking distance. The Wellington Campus is centrally located near the city's artistic and entertainment quarters of Cuba Street and Courtenay Place in the heart of Wellington.
Intakes
- Feb
- July
Application Processing Time in Days: 30
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Your skills will be in demand
Communication roles have grown hugely in the last few years - to a point where they are recognised by most companies as highly strategic and at the heart of a successful business. This rapidly expanding area of professional work features a wide variety of jobs and exciting opportunities.
When you graduate with the digital marketing major there are many options for employment – you could take your new-found skills to become an organisation’s digital specialist, or you could become part of a marketing or digital communication agency team. Some examples of roles in this area are:
- Digital marketing coordinator
- Digital marketing manager
- Digital strategist
- Digital channels advisor
- Search engine optimisation manager
- Social/content marketing manager
PSW Opportunity
- During study, all students on a student visa can work up to 20 hours per week during semester and full time during vacations.
- After completing Level 7 Bachelor’s Degree or Higher Qualification, a student will get a three years open post-study work visa.
- After completing Level 8 Post Graduate courses of 1 year, students get 1 year PSW.
Admission Requirement / Eligibility Criteria
- All India Senior School Certificate (AISSC) or Indian School Certificate (ISC) Year 12 with an overall average of 75% and a minimum of 60% in English
- For most undergraduate level programmes, the minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the list of Academic Admission Requirements by Country/Region.
- International students who have previously studied at a New Zealand secondary school should refer to the secondary school requirements section.
- International students who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme.
- An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit.
- The English language requirements can be met by:
- A minimum IELTS 5.5 (or equivalent) used to gain entry to the NZDipBus or,
- A recent IELTS 6.0 with no band score less than 5.5
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
91200 NZD
Annual Cost of Living: 20000 NZD
Application Fee: N/A
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