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Bachelor of Business in Marketing

Marketing is key to the success of any organisation. Whether it’s a business, social enterprise, or for a celebrity, marketing helps deliver value to target audiences.

When you study the Bachelor of Business (Marketing) you will learn marketing principles and concepts and put them into practice, develop critical thinking skills and make informed strategic choices. We will teach you how to take great ideas and turn them into excellent returns for your employers. Your learning will cover:

social media and digital marketing
marketing communication and advertising
marketing new products
omni-channel retail marketing
international marketing
customer intelligence.

We’ll teach you to think independently and analytically, helping you understand how to use the information you have at hand, to solve issues that you face.

You will be joining the longest standing marketing school in the country. Because Massey University’s teachers are actively researching, you will be taught the most relevant perspectives, from influential academics, in the most experienced environment.

The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee. It will give you skills you can use in many different types of businesses, in New Zealand and around the world.

Internships offer the opportunity to reflect on marketing practice and engage with local enterprises, adding practical experience to your CV and enhancing your employability prospects.

Campus Information

Auckland campus

Massey University’s innovative Auckland / Oteha campus is located on the North Shore of New Zealand’s largest city – Auckland. The campus grounds are peaceful with many native trees and plants, yet it’s only a five minute walk to the expansive Westfield shopping centre with its movie theatres, shops, restaurants and numerous fast food outlets. If you want to travel further, there are buses running regular routes around the North Shore region and into Auckland city.

Manawatu campus

The Manawatu campus is Massey's original campus. With lovely heritage buildings and park-like grounds located near Palmerston North city, it is one of the best places in the country to experience the real student lifestyle. With a huge portion of the population under 25 it is the perfect place for learning and living. The large campus is beautiful year-round with 11,500 different varieties of plants and trees in the form of manicured gardens, green fields, woodlands and bush.

Intakes

Feb
July

Application Processing Time in Days: 30

Application Process

More Information Required

10 Days

GTE/Possible Interview call from Institution

10 Days

Provisional/Unconditional Offer

20 Days

Visa process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

The marketing major prepares you for not just marketing jobs but also senior positions in most areas of business.

Marketing is certain to enhance your career prospects, whether you work for a company or want to set up your own business one day. Almost every sector needs people with marketing skills.

Careers include:

marketing executive or assistant, consultant or brand and product management. This could involve planning and directing, or controlling research and development. You could also get involved in sales, distribution, promotion and even market research and forecasting
market analyst – researching the market and providing important strategic information
market research – using your knowledge of consumer behaviour, statistics and psychology to design research projects, prepare questionnaires, sample and analyse data and prepare reports and presentations
sales or sales management
retail industry
new product planning
non-profit services
specialist areas like direct marketing, digital or social media marketing.

PSW Opportunity

During study, all students on a student visa can work up to 20 hours per week during semester and full time during vacations.
After completing Level 7 Bachelor’s Degree or Higher Qualification, a student will get a three years open post-study work visa.
After completing Level 8 Post Graduate courses of 1 year, students get 1 year PSW.

Admission Requirement / Eligibility Criteria

All India Senior School Certificate (AISSC) or Indian School Certificate (ISC) Year 12 with an overall average of 75% and a minimum of 60% in English

For most undergraduate level programmes, the minimum academic entry requirement is successful completion of a qualification equivalent to the New Zealand Year 13 - NCEA Level 3 University Entrance. International students need to check the equivalency of their secondary school qualification by reviewing the list of Academic Admission Requirements by Country/Region.

International students who have previously studied at a New Zealand secondary school should refer to the secondary school requirements section.

International students who have completed 3 x B at level 5 or 6 passes in the New Zealand Diploma of Business may apply for entry into a Bachelor's programme.
An NZQA transcript as formal evidence of the NZDipBus results is required before credit will be assessed and only papers with a minimum grade of B will be assessed for credit.
The English language requirements can be met by:
A minimum IELTS 5.5 (or equivalent) used to gain entry to the NZDipBus or,
A recent IELTS 6.0 with no band score less than 5.5

PTE Academic- 50 Overall (min 42 in communicative skills)

Massey University

Palmerston North , North Island, New Zealand ,New Zealand