BA (Hons) Fashion Promotion

The BA (Hons) Fashion Promotion course offers a creative, exploratory and dynamic approach to studying promotion in the fashion industry. This distinctive course covers the visual and creative processes of fashion promotion, underpinned with business content and cultural and contextual theory.

The flexible design of this course will enable you to tailor your studies to your individual interests and will allow you to explore creative areas including: fashion photography and film, digital communication, fashion styling, social media, website design, journalism and brand communication. You will be expected to explore your field of study through research, investigation and practice, and also to observe new cultural perspectives. The business elements of the course will encourage you to engage with entrepreneurial practice and practical activity, allowing you to apply your knowledge and skills to live professional and industry briefs.

You will have the opportunity to benefit from real-world learning experiences during study trips both in the UK and internationally. Previously, students have travelled to London, New York, Copenhagen and Shanghai as part of the course and have visited industry head offices, educational partners, studios, galleries and trade shows.   

We also offer a four year sandwich route option that gives you the opportunity to spend your third year on an industry placement to enhance your employability.

You will complete the course with a strong, industry-ready portfolio of visual work relevant to your career preferences. Graduates will be able to apply for positions in areas such as online marketing, public relations, brand management, styling, photography and events.

This course will challenge you to develop a modern visual communication language for industry practice. You will have the opportunity to practice, experiment, collaborate and think creatively in response to real world situations.  

The practical elements of the course will allow you to develop a body of visual work for your portfolio that is suitable for your career aspirations and the industry. You will focus on technical skill and production practice and will be able to deliver visual promotional outputs through photography, styling, film, CAD and graphic design, website and app design and social media. This learning will be underpinned with current business intelligence, marketing and promotional theory, industry visits and professional and personal skills development.

What is the length of the course?

• 3 years full-time
• 4 years sandwich