MS - Digital Marketing

Digital marketing techniques have become an integral part of organisations’ marketing strategies, generating demand for graduates who can make effective use of new and emerging platforms. On this specialised masters degree, taught in only a few European universities, you’ll have the opportunity to focus on digital marketing concepts and techniques, and gain an understanding of the technologies that underpin them. You’ll develop your skills through real-world marketing projects and simulated business exercises. In addition, there are plenty of opportunities outside the course to practise your skills and grow your networks.

The modules will introduce you to the latest developments in digital and data-driven marketing and encourage you to critically evaluate them. For example, you’ll learn about: advertising, PR, sponsorship, direct marketing and emerging digital Communication techniques how web analytics can generate insights into online customer behaviour and campaign effectiveness, the issues associated with online and multichannel retailing the technologies that underpin digital marketing techniques.

You’ll also learn about the design and management of research projects, preparing you for your dissertation and developing skills that you can use in the workplace.

Hands-on learning

As well as covering core concepts, we provide opportunities to try out marketing techniques and develop practical business skills. For example: As part of the Marketing Communications and Media Management module you’ll work on a marketing agency brief, working with an organisation on a real project. For example, students have looked at ways in which organisations with small marketing budgets, such as charities, can make the most of social media to get their messages across.