- Brand & Communication Master
MASTER IN FASHION DIRECTION: BRAND & COMMUNICATION MANAGEMENT
MASTER IN FASHION DIRECTION: BRAND & COMMUNICATION MANAGEMENT
IN THE WORLD OF FASHION, IMAGE IS CRUCIAL
It is not just about the fashion shows or shootings, of course: the big brands have a true cultural identity, be a new avant-garde or a century-old heritage. It is a capital built through careful branding and communication strategies, which can make the fortune - or the ruin - of even the biggest fashion houses. Knowing how to valorize these areas and how to design communication capable of leaving a mark is one of the most complex - and most rewarding - jobs one can do in the world of Fashion and Luxury.
The Master in Brand & Communication Management trains the specific figure who deals with the communication and voice of a brand at 360°: from advertising campaigns, events, press releases, and public relations to social media. A figure that - today more than ever - is among the most in-demand by fashion brands: Gen-Z and new market segments are radically transforming the typical communication, media, and digital scenario. The DNA of brands, the 'myth-making' strategies, and the cultural heritage of brands are translated into new languages and cultures: from digital to physical fashion. That's why fashion brands are looking for a new generation of communication professionals: capable of managing digital change. That's exactly what you will learn to do in this master's course.
The Master Course is completely in English
During the whole course an Italian - English bilingual Teaching Assistant will be available for both Italian and foreign students.
Key facts
Welcome day: January 19, 2024
Orientation week: January 22-26, 2024
Ceremony and lectures’ start: January 29, 2024
Lectures' end: October 18, 2024
Internship: starting from October 2024
Duration of the Master: 1 year, 1200 hours
Location: BY PRESENCE on campus, Milan. It's possible to attend the Master by distance too.
Intakes
- Jan Deadline: Nov
Application Processing Time in Days: 20
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
1. Degree equal to or higher then a Bachelor of Art, Master of Art or Master of Science. It is not necessary to have previously attended a Fashion related course. 2. Intermediate level of English knowledge. Certifications are not required. The knowledge of the language will be tested during the interview with the Academic Committee
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year 12 Month 18 Days
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Total Tuition Fee:
16800 EUR
Annual Cost of Living: N/A
Application Fee: N/A
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