3-YEAR POST-SECONDARY BACHELOR

The 3-year Ferrières Bachelor, delivered in French or English, prepares students during 3 years to become efficient and fully qualified professionals who are capable of progressing to a postgraduate study level. After two years of core curriculum - including one term spent overseas - which gives students a solid understanding of the global hospitality sector, Ferrières gives you different alternatives when choosing your area of expertise in your 3rd year:

Hospitality “Luxury &Lifestyle”
Luxury or lifestyle does not define a specific category of hotels but allows the guest to anticipate the type of experience he will be treated to. Many attributes could describe lifestyle and boutique hotel offerings, such as: distinctive, trendy, charming and avant-garde, etc. The luxury we are offered today is synonym of a unique, refined, personalised and local experience. Through their coursework, the student learns to master the process of developing and managing the many aspects of the guest’s experiential path, be it interpersonal, technological, material or gustatory. Equipped with an advanced professional experience, a “Luxury & Lifestyle” graduate is capable of taking on a managerial position in the areas of operational management, marketing or sales management.
Food services, “Culinary Arts, Services & Sommellerie”
At a time of growing market instability, an increasingly well-informed and demanding clientele, as well as ever fiercer competition, it is vital that a food service professional have a compelling and a charismatic appeal while also being a seasoned manager. This Bachelor’s degree not only offers a thorough knowledge of culinary heritage, excellent hosting abilities as well as broadened technical skills, it also enables the future professional to run and organise a successful business in the food sector. Having completed the course and various work placements in middle management positions, the « Culinary Arts, Services & Sommellerie» graduate will be qualified for senior positions in restaurants, catering, luxury gourmet food stores, wine cellars and will be able to run his/her own restaurant.
Events, “Design & Operations”
This specialisation « Events, “Design & Operations” » provides the student with the competence and knowledge necessary to conceive, promote, animate and evaluate innovative events offering personalized experiences. In addition to the cross curricular subjects, the student undertakes field operations and handles events of all kinds, be it private, corporate or cultural. By choosing this specialist area, the student aims to progress towards a position of a project manager, sales manager or analyst within a hotel or an event agency.
Revenue Management, « Operations & Distribution »
Revenue management is a recent discipline in the hotel and restaurant sectors. Consequently, employers’ expectations can be variable and numerous. This Bachelor course delivers in-depth specialty subjects: statistics, mathematics, sales, e-commerce and market analysis. The interdisciplinarity of the subjects that are transferable to other specialisations generates qualified professionals who combine the strategic skills and the capabilities necessary for entry into the service-focused professions.
Human Resources, “Talents & Developpement”
This specialisation broadens the student’s knowledge and understanding of the Human Resources and Talent Management area of expertise. The future HR expert will be in charge of the employee’s path within an enterprise. He could play a role in developing the employer’s image, the recruitment strategy, the onboarding of new hires, the recognition schemes of employee’s potentials and any other action carried out by a company to enhance the performance and the wellness of its staff.
Crosschannel Marketing, “Luxury & Retail”
In order to succeed and increase its market share, a business must use all the necessary communication channels that allow it to bolster its brand and image. This strategy is known as Crosschannel Marketing. The students will learn how to apply 360-degree communication and marketing strategies to all possible channels in order to optimise the customer experience. As with our other specialisations, the unique interdisciplinary skillset gained in this Bachelor’s degree is essential to the student’s success. In addition to gaining in-depth knowledge of marketing techniques, the student will have developed real expertise in the fields of hospitality, gastronomy, event planning and luxury. He will therefore be able to take up positions within marketing departments in all of these sectors.
Digital Marketing, “Hospitality & Innovation” - double degree with 89 digital school
In just a few years, digital marketing became an indispensable component of every sales and communication strategy of any given brand. Students who choose this area of study embark on an innovation-oriented career that entails overseeing the guest experience as well as that of the employer: social Media Management, International Communication, Online Marketing Campaign. The double diploma Ferrières-89 introduces students to a specialised expertise and deepens their knowledge of the digital world in the hospitality context. These Bachelor programmes are rife with academic density and professional relevance.