M.Sc. in International Marketing with Tourism & Events

The dual degree MSc in International Marketing with Tourism & Events is a 5 ^th year of the Program Grande Ecole of IPAG, following the M1 Marketing, Communication & Sales Strategy. It offers the possibility of obtaining 2 diplomas in 1 year: a master degree from IPAG and a master of science in marketing. The first semester takes place entirely at E dimbourg in Napier University. The second semester is spent at IPAG on the Nice campus.

The double degree M.Sc. in International Marketing with Tourism & Events is a training focused on the management of marketing in the sectors of tourism and international events. Students develop solid skills that enable them to use techniques for commercial, sporting and cultural events at the international level. She brings a deep knowledge and mastery of marketing and communication strategies that will enable students to lead the development of the company and to give an international dimension to its actions.