Graduate Certificate in Marketing Research and Business Intelligence
In the one-year Marketing Research and Business Intelligence Ontario College Graduate Certificate program you are exposed to the current and emerging techniques in marketing research. This program can launch you into a fascinating data-driven career in the marketing research industry.
You learn to investigate how and why people purchase products and services. The program provides you with the employable skills to conduct marketing and opinion research in the public, not-for-profit and private sectors. The curriculum emphasizes the marketing research process including:
- research design
- questionnaire construction
- moderator`s guide construction
- data collection
- basic and intermediate statistical analysis and interpretation, and
- report writing and presentation skills
In addition, you become familiar with the scientific method of hypotheses testing and reaching conclusions to solve business problems.
This program offers the opportunity to gain valuable and practical experience through real-world internships, beginning early in the program and continuing throughout, for a total of 448 hours.
Campus Information
Ottawa
A college campus should be designed around student needs. It should include the facilities — from public busing to affordable, healthy food services — that make student life efficient, worry-free, and productive. Students have varied interests and needs. That’s why the Ottawa campus of Algonquin accommodates a diverse range of requirements. A college campus should be setup to encourage discussion, with students enriching each other’s experience, providing friendship, support and offering a special way to learn.
Intakes
- Sep
Application Processing Time in Days: 45
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Graduates may have opportunities to work in a wide variety of research settings across private, not-for-profit and public sectors.
PSW Opportunity
- 3* year PSW opportunity Minimum 2 years of Study in Canada
Admission Requirement / Eligibility Criteria
Program Eligibility
- Ontario College Advanced Diploma (minimum of three years) or Degree. Typical specialties include sociology, anthropology, political science, history, tourism, communications, economics, law, education, and engineering.
- Applicants with international transcripts must provide proof of the subject-specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
- IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.
Bangladesh
Bachelor’s degree placed in the First or Second Division/Class and university transcripts.
English Proficiency requirements are as follows for consideration:
- A minimum TOEFL score of 88 (internet-based with no single test score below 21)
- Or an IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
- Or CAEL with an overall band score of 70
India
Bachelor’s degree with a cumulative GPA (CGPA) of 55% or higher and university transcripts, with 6 or fewer retakes for a 3-year bachelor, and 8 or fewer retakes for a 4+ year bachelor. There can be no more than 3 retakes for any one subject.
Diploma or Provisional Certificate for proof of graduation
English Proficiency requirements are as follows for consideration:
- Academic IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
Nepal
Degree or college diploma and transcripts (depending on the program of interest)
English Proficiency requirements are as follows for consideration:
- A minimum TOEFL score of 88 (internet-based with no single test score below 21)
- Or an IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
- Or CAEL with an overall band score of 70.
Sri Lanka
Bachelor’s degree and university transcripts.
English Proficiency requirements are as follows for consideration:
- A minimum TOEFL score of 88 (internet-based with no single test score below 21)
- Or an IELTS with an overall minimum score of 6.5 (with no single test score below 6.0)
- Or CAEL with an overall band score of 70
- Course Code: 1303X01FWO
- Course Type: Full Time
- Course Level: Post Graduate Diploma or Certificate
- Duration: 10 Month
-
Total Tuition Fee:
16229 CAD
Annual Cost of Living: 20635 CAD
Application Fee: 95 CAD
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