Bachelor of Business

Designed to give you a thorough understanding of the fundamentals of business organisations, in your first year, you will study core subjects relevant to all business majors. You can then tailor the degree to suit your interests by selecting your preferred major and various combinations of a second major or a maximum of two minors. If you choose one major, you have the flexibility of studying one or two minors that complement or broaden your studies. If you choose one major and minor, you are able to study elective subjects that interest you, diversifying your skills to increase your employability. With the aim of equipping you with real-world experience, you will start preparing for Work Integrated Learning in your first year of study. Embedded throughout the degree, career development tools prepare you for placement within a local business in your final year of study. To bolster your employability, you also have the option of completing the Professional Development program alongside your degree. 

Majors

Within our undergraduate business degree, you are able to choose from seven majors. A major is your chosen area of specialisation. Not all majors are available at all campuses. The handbook provides detail about the subjects you can study within each major and the campuses each major is available at.

Business Intelligence and Information Systems

Learn how to integrate information technology systems and data into business strategies, and work with digital information systems to manage large amounts of data securely. Use your insight as a business intelligence analyst to create cost-effective systems and identify business opportunities. Ensure your employability and maximise your opportunities in this rapidly growing industry. Graduates can apply for membership with the Australian Institute of Management (AIM).

Hospitality and Tourism Management

Stand out from the crowd with this major and manage tourism and hospitality attractions, events, and services. Gain the professional expertise to manage, plan, and market the food, recreation, accommodation and tourism industry. Your in-depth understanding of hospitality will allow you to create amazing travel and event experiences.

Human Resources Management

Discover what motivates employees and how you can boost performance and productivity in organisations. Learn how to effectively communicate, develop positive employment relations and create environments that help people thrive. Your passion for human resources can take you across industries in Australia and around the world.

International Business

Build specialised skills to manage and conduct business in a complex global environment. Your passion in developing strategies and planning for short- and long-term projects will see you involved in multi-national enterprises. With the skills to work in the exciting international arena, you can build a sustainable, competitive business position in the international marketplace.

Management

Use your love of innovation, entrepreneurship and people-management to strengthen your employability. Learn how to lead businesses in highly competitive environments, solve complex organisational problems, plan effectively and hire the right employees. Managing finances, resources, and direct business operations with confidence in a fast-paced setting. You will learn a variety of transferable skills, important in managing a business or team in any industry.

Marketing for the Digital Age

Gain the skills to speak directly to your customers through traditional advertising, digital marketing and social media. Your creativity and understanding of people will help you to become an effective marketer, fulfilling the needs of your customers or growing a new customer base. Develop industry knowledge by creating sustainable marketing strategies for real-world businesses. Transfer your skills across organisations in private, public, and non-profit sectors and stand out in a competitive marketplace.

Sports and Events Management

Enter the dynamic, fast-paced environment of the sporting and events industries. Learn how to create and coordinate sports, business, and public events on both a small and large scale. Events are central to local, national and international economies and tourism; you will be highly-employable in an industry that is growing exponentially. Benefit from our strong industry connections with a major designed to meet employer needs by providing first-hand practical experience.

Honours

Honours is available in some disciplines as additional 24 credit points of study. Please refer to the Bachelor of Business (Honours) Handbook for eligibility information.