18-MONTHS MSC

At Ferrières, we firmly believe that professional success lies in an educational programme combining theory and practice and providing a large scope for self-fulfillment.

The Ferrières MSc aims to prepare future professionals to operate successfully in senior positions and when undertaking entrepreneurial ventures in the fields of international Hospitality, Gastronomy, Events and Luxury Management.

Delivered exclusively in English, (except for option n°7), the programmes are developed in close collaboration with well-regarded business partners in the Hospitality, Gastronomy and Luxury sectors as well as with leading business schools.

2nd Block MSc specialisations: 

LUXURY HOSPITALITY MANAGEMENT
Like the other MSc specialisations, the Luxury Hospitality Management is a cross-curricular specialisation where students take an active part in project work with regard to strategy, marketing, communication and business operations. This option covers major aspects of the luxury industry, including luxury entrepreneurship and innovation and ensures that a creative customer experience (globalized, local, personalized) is implemented. Luxury Hospitality graduates can advance towards careers in international hospitality and in the service-focused luxury sector.
EVENTS DESIGN & MANAGEMENT
Event management has proved essential in business operations and in recent years many professions associated with event management have emerged in a cultural, business, leisure or sports context. This option introduces learners to strategic development, the setting up and the planning of events of all kind. Additionally, the cross-curricular modules prepare students to become proficient professionals from the very day of their graduation.
FOOD SERVICE MANAGEMENT
This specialisation is suitable for holders of a Bachelor’s degree in Food Service Operations or any equivalent. It is an advanced path enabling learners to secure a management-level position in hotels, restaurants or evolve towards corporate positions and entrepreneurship careers. Pupils benefit from an in-depth knowledge of the industry’s prevailing trends and major players, through a strategic and a conceptual prism. Moreover, the modules’ transferability with the Events Design and Wine Business Management builds a strong background for distinguished opportunities.
WINE MARKETING & MANAGEMENT
The revenue manager in the hospitality sector is involved in every single milestone of the customer journey, both online and offline. Therefore, the revenue management professional should achieve levels of competence in general management, marketing, distribution, finance and data analytics (Big Data). In addition to benefitting from the cross-curricular course units, students learn from in-class business games and gain a good grounding in advanced data management, digital marketing, distribution, pricing & performance optimisation.
REVENUE & DISTRIBUTION MANAGEMENT
The revenue manager in the hospitality sector is involved in every single milestone of the customer journey, both online and offline. Therefore, the revenue management professional should achieve levels of competence in general management, marketing, distribution, finance and data analytics (Big Data). In addition to benefitting from the cross-curricular course units, students learn from in-class business games and gain a good grounding in advanced data management, digital marketing, distribution, pricing & performance optimisation.
HOSPITALITY TALENT MANAGEMENT
The human capital is one of the most precious asset a hospitality institution can put forth. In this respect, the ‘Hospitality Talent’ path focuses on enriching the employee’s journey. The student earns management abilities as well as advanced skills in recruiting, training and performance management. The future graduate will be able to oversee the processes of integration, implication, recognition and talent development of every employee. The Hospitality Talent graduate can often be involved in the development and management of the employer’s brand as well as its recruitment strategies. He gets to serve roles as a business partner or a member of the institution’s executive committee.
HOTEL MANAGEMENT AND DIGITAL STRATEGY (in French)
This option is for individuals drawn to innovative IT pathways and attracted by the challenges of the digital revolution. It is composed of cross-curricular units combined with subject-specific modules in digital marketing, information and exploitation systems (IT). It features project work through which students gain technical knowledge in designing strategies applicable to the hotel and restaurant industry. The coursework covers the challenging middle ground between business and IT and prepares future graduates for management positions in a production unit as well as careers in consulting or a corporate office. Double degrees are delivered with Grenoble School of Management, Skema Business School and 89 Digital Higher Education.