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Bachelor of Marketing, Advertising and Public Relations

Study a degree with a unique blend of marketing, advertising, and public relations, in state-of-the-art facilities and utilizing industry standard technology.

The combination of marketing, advertising, and public relations allows students to diversify their creative skills and strategic business management knowledge, as well as gaining employability skills, including critical thinking, teamwork, communication and problem-solving, needed for a successful career in industry.

Marketing is directed towards the creation of the best satisfying products and the building of successful brands. This course provides students with the marketing skills and knowledge required to analyze customer needs, identify organizational objectives, market conditions, and existing product offerings, and enables them to design, develop, and evaluate a marketing action plan. Advertising combines art, science and strategy, in addition to Public Relations which develops communications practice in a variety of contexts.

Students will gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organization. Students will gain practical experience in both traditional and digital media and create portfolios that showcase their talents.

Campus Information

Joondalup

Our Joondalup Campus is the University's headquarters. The campus boasts state-of-the-art facilities, including the Health and Wellness Building, a multi-million dollar sport and fitness centre, an award-winning library and student hub, a microbrewery, an outdoor cinema for the summer months and on-campus accommodation.

Intakes

Feb
July

Application Processing Time in Days: 10

Application Process

More Information Required

10 Days

Possible Interview Call from Institution

10 Days

Provisional/Unconditional Offer

20 Days

Visa Process

30 Days

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

PSW Opportunity

All the 3 campuses of ECU are regional, hence students can enjoy upto 3 years of PSW.

Admission Requirement / Eligibility Criteria

Academic Admission requirements (Band 3)

All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

AQF Cert IV;
Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
Undergraduate Certificate;
Special Tertiary Admissions Test;*
University Preparation Course;*
Indigenous University Orientation Course;*
Aboriginal University Readiness Assessment; or*
Experience Based Entry Scheme.*

* Further information can be found on the Study course entry page.

English Language requirements (Band 3)

English competency requirements may be satisfied through completion of one of the following:

Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
Special Tertiary Admissions Test;*
IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
University Preparation Course;
Indigenous University Orientation Course;*
Aboriginal University Readiness Assessment;*
AQF Diploma, Advanced Diploma or Associate Degree;
Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
Other tests, courses or programs defined on the English Proficiency Bands page.

For More Infromation Pls Contact To Our PSA Counselor.

Edith Cowan University

Joondalup , Western Australia ,Australia