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Algonquin College

Ottawa , southern Ontario ,Canada

Advanced Diploma in Advertising and Marketing Communications Management

The three-year Advertising and Marketing Communications Management Ontario College Advanced Diploma program prepares you to take your career into many industries. By combining business theory and creative messaging, this industry-respected program enables you to develop skills in idea conceptualizing, copywriting, layout and production design. You also develop integrated marketing communications strategies through researching what drives target audiences and planning how to reach them effectively.

Experienced, industry-connected faculty prepare you to plan, create and implement marketing communications. Key class projects work on real advertising and marketing communications issues with local companies as clients. As well, alumni and industry leaders act as guest speakers in every semester.

Put classroom theory to work through hands-on creation in one of the second-year student-run business unit teams:

  • the award-winning Algonquin Times and Glue Magazine - where teams work on websites, print editions, social media channels, events and apps
  • DIGG - the student-run ad agency where every client has a unique problem to be solved
  • SLiDE - the in-house marketing department for Algonquin`s DARE District that works with Ottawa entrepreneurs.

The program encourages you to expand your learning and network through optional class trips in the second and third year. As a second-year student, you have the unique opportunity to visit and tour select advertising and marketing agencies and visit program alumni in Toronto. As a third-year student, you have the opportunity to visit New York and attend one of the largest industry conferences in the world, Advertising Week.

At the end of the program, take your real-world experience a step further with six-week job placement within the area of advertising and marketing communications. Upon graduating, be ready to start your career in this field.

Campus Information

Ottawa

A college campus should be designed around student needs. It should include the facilities — from public busing to affordable, healthy food services — that make student life efficient, worry-free, and productive. Students have varied interests and needs. That’s why the Ottawa campus of Algonquin accommodates a diverse range of requirements. A college campus should be setup to encourage discussion, with students enriching each other’s experience, providing friendship, support and offering a special way to learn.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 45

Application Process

LOA
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Graduates may find employment in the creative and client-service roles in advertising agencies. They may also work in any organization, regardless of industry, that has a marketing, communications, media or promotions department. Opportunities and roles exist in advertising, events, PR, digital, social media, promotions, sales and media fields. With experience, graduates may become self-employed or launch new advertising or marketing communications businesses.

PSW Opportunity

  • 3* Year PSW Opportunity Minimum 2 years of study.

Admission Requirement / Eligibility Criteria

College Eligibility

  • Ontario Secondary School Diploma (OSSD) or equivalent. Applicants with an OSSD showing senior English and/or Mathematics courses at the Basic Level, or with Workplace or Open courses, will be tested to determine their eligibility for admission; OR
  • Academic and Career Entrance (ACE) certificate; OR
  • General Educational Development (GED) certificate; OR

Mature Student status (19 years of age or older and without a high school diploma at the start of the program). Eligibility may be determined by academic achievement testing for which a fee of $50 (subject to change) will be charged.
Program Eligibility

  • English, Grade 12 (ENG4C or equivalent) with a grade of 70% or higher.
  • Mathematics, Grade 11 (MBF3C or equivalent).
  • Applicants with international transcripts must provide proof of the subject specific requirements noted above and may be required to provide proof of language proficiency. Domestic applicants with international transcripts must be evaluated through the International Credential Assessment Service of Canada (ICAS) or World Education Services (WES).
  • IELTS-International English Language Testing Service (Academic) Overall band of 6.5 with a minimum of 6.0 in each band; OR TOEFL-Internet-based (iBT)-overall 88, with a minimum of 22 in each component: Reading 22; Listening 22; Speaking 22; Writing 22.

Should the number of qualified applicants exceed the number of available places, applicants will be selected on the basis of their proficiency in English and mathematics.

Direct entry into the second year:

Block transfer from Algonquin College Business Marketing program into the second year:

Applicants who have successfully completed the Algonquin College Business Marketing diploma may be admitted directly into second year. Applicants should contact the coordinator for more information.
Applicants with a university degree may be admitted directly into second year. Applicants should contact the coordinator directly for more information.

Bangladesh

Higher Secondary Certificate – With an average of 60% and no core subject below 55%

Or: General Certificate of Education (0 Level). Require a minimum of five academic subjects, of which one is English with a grade of C

English Proficiency requirements are as follows for consideration:

  •  A minimum TOEFL score of 80 (internet-based with no single test score below 20)
  •  Or IELTS with an overall minimum score of 6.0 (with no single test score below 5.5)
  •  Or CAEL (Canadian Academic English Language Assessment) with an overall band score of 60

India

One of the following:

  • CBSE (Central Board of Secondary Education) or ICSE (Indian Certificate of Secondary Education) – Higher Secondary Certificate – With an average of 60% and no grade below 55%
  •  Or Punjab, Haryana, and Gujarat State Boards – Higher Secondary Certificate – With an average of 65% and no grade below 60%
  •  Or all other State Boards – Higher Secondary transcripts – With an average of 60% and no grade below 55%

English Proficiency requirements are as follows for consideration:

  •     1. Academic IELTS with an overall minimum score of 6.0 (with no single test score below 6.0)

Nepal

High School Transcripts

English Proficiency requirements are as follows for consideration:

  •  A minimum TOEFL score of 80 (internet-based with no single test score below 20)
  •  Or IELTS with an overall minimum score of 6.0 (with no single test score below 5.5)
  •  Or CAEL (Canadian Academic English Language Assessment) with an overall band score of 60

Sri Lanka

One of the following:

  •  Sri Lanka General Certificate of Education at Ordinary Level Examination Level results or
  •  General Certificate of Education (G.C.E.) At Ordinary Level (showing at least five subjects passed) or
  •  National Diploma (Agriculture, Technology)

All of the above must be completed with a minimum grade representing 65 percent or higher in required program subjects

English Proficiency requirements are as follows for consideration:

  • A minimum TOEFL score of 80 (internet-based with no single test score below 20)
  • Or IELTS with an overall minimum score of 6.0 (with no single test score below 5.5)
  • Or CAEL (Canadian Academic English Language Assessment) with an overall band score of 60

  • Course Code: 1456X01FWO
  • Course Type: Full Time
  • Course Level: Under Graduate Diploma or Certificate
  • Duration: 03 Year  
  • Total Tuition Fee: 54822 CAD
    Annual Cost of Living: 20635 CAD
    Application Fee: 95 CAD
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