Bachelor of Science Marketing & Advertising
Interested in learning how brands stay relevant with today’s consumers? In JWU Providence’s Marketing & Advertising bachelor of science program, learn the theory behind great marketing campaigns — and conduct the market research to create them.
Gain a deep understanding of consumer behavior and dive into how brands make a lasting impression. Learn how to analyze brand elements and emotional cues — and how messaging makes an impact across platforms.
It takes a range of skills and personalities to execute and track the performance of a successful marketing campaign. Uncover your strengths — whether you’re a market researcher, a strategist, a content creator, an influencer or a social media expert. As you progress, you will discover how to integrate into a dynamic team across disciplines in advertising, public relations, marketing and media buying.
Campus Information
Providence Campus
In Providence, the university revitalized close to 100 acres of waterfront alongside our Harborside Campus, providing a stunning natural setting and a range of environmental and recreational benefits to the community. The campus’ 82,000-square-foot Cuisinart Center for Culinary Excellence showcases stunning views of Narragansett Bay and is designed as the nation’s first LEED® (Leadership in Energy and Environmental Design) certified culinary lab.
Intakes
- Jan
- Aug
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
JWU is particularly strong for certain fields; in those areas, job potential is especially good:
- Hospitality, Culinary Arts, Food Services / Innovation — JWU is well known for these, and there are strong industry connections.
- Tourism & Hospitality Management — internships and hands-on experience help a lot here.
- Business & Applied Arts — roles in operations, management, marketing etc., especially in service, tourism, food, events.
- Experiential / Applied Trainings — students who take advantage of internships, work-study, hands-on labs tend to do better.
My Assessment: Overall Job Opportunity Potential
- JWU offers very good job opportunity potential, especially for students who make the most of the experiential learning, internships, and networking offerings.
- If you maximize what the university offers (internships, campus recruiting, alumni network), you have a high chance of finding a good job soon after graduation.
- For international students or those planning to work outside the U.S., you’ll need to check whether your field is in demand locally, whether your qualification is recognized, and whether visa/work permit rules allow you to stay and work.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
Entry / Academic Requirements (for International Undergraduate Students)
You need to have completed your secondary school (high school) with good academic performance. For international students, JWU generally looks for a minimum grade average of “C+” or equivalent.
Some programs have extra requirements (e.g. certain prior coursework, portfolios, or particular grades in specific subjects) depending on the major.
For transfer students (if you’ve already studied at college/university elsewhere), there are credits transfer options; there is a “Guaranteed Admission Program (GAP)” if you satisfy credits and GPA criteria.
Undergraduate
IELTS (Academic) = 6.0
TOEFL iBT = 75
Duolingo English Test = 105
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
175488 USD
Average Cost of Living: 14000 USD /year
Application Fee: N/A
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