BBA - INTEGRATED MARKETING AND NEW MEDIA

The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Topics: the role of integrated marketing communications, organising for advertising and promotion, consumer behaviour perspective, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/print & support media, direct marketing, sales promotions, PR and publicity, personal selling, international promotion, business-to- business promotions, and regulations and ethics.

Horn-up the competency of the students to pursue higher levels education such as MBA-
Marketing/International Business/Digital Marketing/Finance, M. Com., Legal studies and
the professional courses conducted by ICAI, ICSAI and ICWAI.