BA ANIMATION AND GRAPHIC DESIGN

The graphic design and animation programme prepares graduates for a wide range of
careers in the industry such as publication design, advertising design, animation, broadcast
design, interactive design and illustration.
The skills taught in the programme encompass craft at a technical level; yet also include
design, drawing, critical thinking, creativity, daring, collaboration, and a fundamental
awareness of theory and history. Throughout the program, students are engaged in all
aspects of animation/graphic design production, from concept development and production
design to the completion of finished segments.

The programme begins with design/animation history, theory and traditional hand
skills, then progresses to current design/animation practices and technology.
Students create animations, logos, multimedia/interactive applications, packaging,
posters, publications, web pages and more. The program encourages innovation
while stressing strong technical and presentation skills. Students gain a background
in design/animation history and theory and then experiment and develop their own
creative approaches. The Candidates become eligible for a Degree after six-
semesters of study, spanning over a period of 3 years and successful completion of
the Examination.