Bachelor of Business (Public Relations)

No two days are the same in the exciting and challenging world of public relations. A public relations career can take you from publicizing a new movie to launching a social media campaign, to improving relationships with customers, to developing a government safety campaign. Public relations is critical to success in business as it helps organizations build and protect their reputation and relationships with the community, employees and other stakeholders.

Why choose this course?

Your public relations course brings the real world into the classroom. You’ll learn how to build organizational relationships, write for, and liaise with, the media, and make public relations decisions across the corporate, government, agency, and not-for-profit sectors.

What’s distinctive about public relations at QUT is that the course builds two career paths: public relations in-house practitioner and public relations consultant. In the in-house practitioner path, your final year at QUT develops your skills to become a public relations manager, and to be able to manage issues, respond to public opinion and work to protect reputations for real-world organizations. In the public relations consultant path, your final year at QUT involves a project where you pitch an idea to a real-world client and prepare a campaign to address their needs.

You will graduate with a portfolio of work to demonstrate your skills and potential to employers.