Bachelor of Business (Marketing)
Marketing plays a pivotal role in business strategy and is in a constant state of evolution. Successful brands such as Google, Apple, and Cadbury rely heavily on marketing programs to ensure they stay in front of competitors and in the minds of customers.
Marketing creates value—for customers, shareholders, and society as a whole. It does this by creating an alignment between what consumers value and what organizations offer. It provides techniques that help firms to better understand the needs, preferences, and perceptions of their customers (a prerequisite to adding value to them) and ways of using that understanding to focus the value-creating and communicating activities of the firm into areas where they will be most effective.
Why choose this course?
You will gain a thorough understanding of the marketing mix, from products and services to the not-for-profit area of business. You will learn about the fast-changing world of marketing and integrated marketing communications through the use of case studies from industry. You will learn how to analyze consumer behavior and use market research.
You will apply your knowledge of marketing principles to industry-focused, real-world scenarios, allowing you to learn strategic marketing concepts such as brand portfolio, segmentation, and positioning strategies, as well as operational marketing.
You will have the opportunity to test your skills and knowledge in a simulated environment and make a marketing plan from concept to implementation. With a team, you will create a real product, and devise and implement a detailed marketing plan and sell your product to other students at market days.
Campus Information
Gardens Point
Gardens Point campus is located in Brisbane's city centre, beside the Brisbane River and adjacent to the City Botanic Gardens and Queensland Parliament House. At the centre of the campus is the Old Government House which was built in 1862 and re-opened in 2009.The faculties of Business, Law, and Science and Engineering are based at this campus.
Intakes
- Feb
- July
Application Processing Time in Days: 40
Application Process
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
UniHub
UniHub is a free, online database for job listings, work experience opportunities, employers, and career workshops. CareerHub advertises jobs across a range of industries and is a great place to start your job search. Once you have a student username and password, you can access opportunities in our CareerHub.
PSW Opportunity
- Students who graduate with a Bachelors's degree are eligible for a 2-year work visa.
Admission Requirement / Eligibility Criteria
India
All India Senior School Certificate awarded by CBSE
Senior Secondary
- 65% in English Core subject completed within five years of starting at QUT.
Indian School Certificate awarded by CISCE
Senior Secondary
- 65% in English Core subject completed within five years of starting at QUT.
- Course Code: 003491G
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
101100 AUD
Annual Cost of Living: 24505 AUD
Application Fee: 100 AUD
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