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Kent State University

Kent , Ohio ,United States

Marketing - B.B.A.

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The Marketing major offers students the opportunity to have a generalist’s perspective or to focus on one of four concentrations. Students gain a working knowledge of the theory and practice of marketing and learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses.

The Marketing major includes the following concentrations:

  • The Entrepreneurial Marketing optional concentration is for those with an entrepreneurial spirit. This concentration will offer insights into marketing strategies tailored for startups and small businesses. Students will explore innovative approaches to marketing and learn how to navigate the unique challenges faced by entrepreneurs.
  • The Marketing Analytics optional concentration focuses on harnessing the power of data to make informed marketing decisions and optimize marketing strategies.
  • The Sales Management optional concentration is designed to equip students with the skills and knowledge needed to lead successful sales teams, manage customer relationships, and drive revenue growth.
  • The Social Media and Digital Marketing optional concentration is designed to teach students how to create and implement effective digital marketing campaigns through a strong online presence across various platforms, this concentration will allow students to explore the world of digital marketing and social media.

Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.

Campus Information

Kent Campus

Intakes

  • April
  • Oct

Application Processing Time in Days: 30

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

Graduates of this program will be able to:

  • Demonstrate an understanding of segmentation, target marketing and positioning.
  • Demonstrate an ability to collect and analyze market research data.
  • Demonstrate an understanding of effective personal selling tactics.
  • Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.

Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have the following:

  • Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
  • Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems.
  • Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
  • Written Communication - Write effective business communications.
  • Oral Communication - Make effective business presentations, using appropriate technologies.
  • Teamwork – Collaborate effectively with others to achieve a common business purpose.
  • Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
  • Global - Analyze the key global factors when making business decisions.

PSW Opportunity

Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).

Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.

Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).

STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.

Contact our PSA counselor for more information

Admission Requirement / Eligibility Criteria

New first-year applicants must finish secondary school in their home country by the time of enrollment to be eligible for university (comparable to the completion of senior high school in the U.S.). A student who has previously enrolled in a post-secondary (higher education) institution is required to apply as a transfer student.

First-year undergraduate applicants should meet the minimum requirement of GPA 2.5 on a U.S. 4.0 scale. Check for specific majors' selective requirements. Students who want a particular program but do not meet the minimum requirements may be considered for the pre-major.

If you are applying for first-year or transfer admission, you are not required to submit standardized test scores (ACT or SAT) as per Kent's Test-Optional Policy.

HONORS COLLEGE
International students with outstanding intellectual and creative ability are encouraged to apply to the Honors College. Honors students participate in special classes, taught by distinguished faculty, which are small and emphasize active participation.

All international undergraduate applicants must submit an English language proficiency test score to be considered for a Kent State program unless they meet specific exceptions or apply for conditional admissions.

All undergraduate applicants must obtain one of the following:

TOEFL iBT: 71; Home Edition iBT: 71
Revised PBT: 18 (average score)
IELTS Academic and IELTS indicator: 6.0
Duolingo:100
PTE Academic: 48
Completion of the Kent State University ESL Center Level 8 Intensive English program with a minimum of 3.75 out of 4.0 GPA
ELS Level 112 Intensive English Program completion
SAT: a minimum of 510 evidence-based reading and writing
ACT: a minimum of 21 in English
Please note, Kent State accepts MyBest™ scores for the TOEFL iBT® test, in addition to TOEFL iBT scores from a single test date.