Managerial Marketing - B.B.A.
The Bachelor of Business Administration degree in Managerial Marketing prepares students to be marketing practitioners by helping them to fully develop the analytical, decision-making and communications (written and oral) skills used and valued by individuals working in this field. Faculty engage each student in active learning through hands-on assignments, case studies, projects with real businesses, and dynamic interactions with the faculty member and other students in the classroom. Each course aims to strengthen writing skills by emphasizing logical flow, persuasiveness and succinctness. Because coursework is sequential and integrated, each course builds upon prior classes to give students a comprehensive body of knowledge, skills and abilities.
The objective of this program is to educate students to function effectively in business environments where they will have to make autonomous decisions and be required to take action on their own initiative.
Managerial Marketing students may apply early to the M.B.A. degree and double count 9 credit hours of graduate courses toward both degree programs. See the Combined Bachelor's/Master's Degree Program policy in the University Catalog for more information.
Campus Information
Kent Campus
Intakes
- April
- Oct
Application Processing Time in Days: 30
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Graduates of this program will be able to:
- Demonstrate an ability to conduct financial analyses for the purposes of making strategic marketing decisions.
- Demonstrate an understanding of segmentation and target marketing.
- Demonstrate an ability to analyze market research data.
- Demonstrate an ability to analyze markets and competitors within markets.
Students earning a B.B.A. degree in Ambassador Crawford College of Business and Entrepreneurship are expected to have developed skills in the following critical areas of business:
- Core Business Knowledge - Recall the strategic frameworks that are used to make business decisions.
- Analytical Skills - Use analytical methodologies and critical thinking skills to evaluate and solve business problems.
- Digital Technology – Demonstrate the technological skills necessary to analyze business problems and develop solutions.
- Written Communication - Write effective business communications.
- Oral Communication - Make effective business presentations, using appropriate technologies.
- Teamwork – Collaborate effectively with others to achieve a common business purpose.
- Business Ethics – Recognize ethical business dilemmas and use ethical decision making to resolve the dilemma.
- Global - Analyze the key global factors when making business decisions.
PSW Opportunity
Post-Study Work visa or permit, allowing international students on F-1 visas to work in the US after completing their studies, typically through Optional Practical Training (OPT).
Eligibility:
To be eligible for OPT, students must have been enrolled full-time in a US educational institution for at least one academic year and be seeking work related to their major.
Duration:
Students can apply for up to 12 months of OPT, either before they finish their studies (pre-completion) or after graduation (post-completion).
STEM OPT:
Students in STEM (Science, Technology, Engineering, and Mathematics) fields can apply for an extended OPT period of up to 24 months.
Contact our PSA counselor for more information
Admission Requirement / Eligibility Criteria
New first-year applicants must finish secondary school in their home country by the time of enrollment to be eligible for university (comparable to the completion of senior high school in the U.S.). A student who has previously enrolled in a post-secondary (higher education) institution is required to apply as a transfer student.
First-year undergraduate applicants should meet the minimum requirement of GPA 2.5 on a U.S. 4.0 scale. Check for specific majors' selective requirements. Students who want a particular program but do not meet the minimum requirements may be considered for the pre-major.
If you are applying for first-year or transfer admission, you are not required to submit standardized test scores (ACT or SAT) as per Kent's Test-Optional Policy.
HONORS COLLEGE
International students with outstanding intellectual and creative ability are encouraged to apply to the Honors College. Honors students participate in special classes, taught by distinguished faculty, which are small and emphasize active participation.
All international undergraduate applicants must submit an English language proficiency test score to be considered for a Kent State program unless they meet specific exceptions or apply for conditional admissions.
All undergraduate applicants must obtain one of the following:
TOEFL iBT: 71; Home Edition iBT: 71
Revised PBT: 18 (average score)
IELTS Academic and IELTS indicator: 6.0
Duolingo:100
PTE Academic: 48
Completion of the Kent State University ESL Center Level 8 Intensive English program with a minimum of 3.75 out of 4.0 GPA
ELS Level 112 Intensive English Program completion
SAT: a minimum of 510 evidence-based reading and writing
ACT: a minimum of 21 in English
Please note, Kent State accepts MyBest™ scores for the TOEFL iBT® test, in addition to TOEFL iBT scores from a single test date.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
-
Total Tuition Fee:
164336 USD
Average Cost of Living: 14000 USD /year
Application Fee: 70 USD
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