Master of Marketing

As the business landscape becomes entrenched in technological advancements and evolves, we witness the need for high skilled marketers rapidly increasing. LinkedIn reports show that the two most in-demand marketing skills that employers look for are digital advertising (45%) and content creation - curation (42%). Furthermore, the US Bureau of Labor Statistics (BLS) reports that digital marketers are offered salaries higher than the national average. As a program grounded in marketing within the digital age, the Masters of Marketing degree in Dubai at UOWD prepares students for careers in a new economy – a world where technology, decisions, and action become intertwined.

Organizations are looking for marketing specialists that can apply their knowledge and perspectives along with a technical skill set to make a difference where they operate. Our Master of Marketing degree provides students with an in-depth understanding of key marketing perspectives and advanced digital marketing and research tools.

Taught through lectures and hands-on exercises, students also get opportunities to learn by working with real businesses dealing with current issues. Key areas include developing digital media strategies and content creation, application of data analytics to market research and consumer behavior, gathering insights, and developing effective business solutions. 

Students are provided with a skill set to strategize, analyze, advertise, and communicate with its audience in various marketing areas including digital marketing, brand management and marketing communications.