Business Marketing - College Diploma

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second-year courses include integrated marketing communications, professional selling, consumer behaviour, design and digital experience, marketing metrics and analysis, retail marketing strategies, e-commerce, business simulations, and entrepreneurship. You become career-ready and contribute to an organization with a marketing placement.

With a holistic approach to career readiness you take part in Emotional Intelligence, and Work Place Big 5 self-assessments, career fairs, dining etiquette and intense professional development. You meet regularly with faculty to review customized development plans to pursue relevant personal goals.

Enjoy and be challenged by small class sizes where the majority of your professors are full-time with both academic and industry experience to develop your talents. Meet some of your professors. Your classrooms are well equipped and you engage with applied teamwork, research, time and stress management, presentations, guest speakers, and public speaking.

PLACEMENT

You enjoy the opportunity to apply what you learn and contribute to an organization during a fourth-semester placement. In second year you participate in placement two days a week over seven weeks for a total of 112 hours.

Students enjoy of the benefit of networking with placement prospects who are part of an extensive database. They typically hone in on a marketing skill they are wanting to develop and then seek out placements who have related work for the all-important win-win.