Bachelor of Design / Bachelor of Media and Communication

The Bachelor of Design / Bachelor of Media and Communication is designed to equip students with the knowledge to harness creativity in design, and bring designs to life in professional communication industries.

Students will gain in-depth knowledge across the discipline of design, as well as additional skills in management, writing, business, media planning and more – making graduates well-prepared for a wide variety of both creative and managerial opportunities in creative communications and media.

Course structure
Successful completion of the Bachelor of Design / Bachelor of Media and Communication requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

Major for Bachelor of Design 
7 units (100 credit points)

Choose a major:

• Branded Environments
• Communication Design
• Motion Design
• Photomedia
• UX Interaction Design

Major for Bachelor of Media and Communication 
8 units (100 credit points)

Choose a major:

• Advertising
• Cinema and Screen Studies
• Creative Writing and Literature
• Digital Advertising Technology
• Games and Interactivity
• Journalism
• Media Industries
• Professional Writing and Editing
• Public Relations
• Social Media

Course learning outcomes
Upon successfully completing the Bachelor of Design / Bachelor of Media and Communication, graduates will be able to:

• demonstrate knowledge and cognitive skills to review critically, analyse, consolidate and synthesise knowledge and apply this with initiative and judgement in planning, problem solving and decision making in professional practice and/or scholarship
• demonstrate technical and practical skills, and a broad understanding of key concepts in their chosen field of study
• demonstrate knowledge and cognitive and creative skills to exercise critical thinking and judgment in identifying and solving problems independently and collaboratively, in diverse contexts
• apply communication skills to present a clear, coherent and independent exposition of knowledge and ideas to different audiences and stakeholders
• with responsibility and accountability, apply their knowledge, cognitive and technical skills, and principles of sustainability and respectful design, to the development of design solutions
• exercise organisational and leadership skills, and demonstrate the ability to plan and execute a project and/or piece of research with groups that may include academics, industry professionals and students
• demonstrate knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• demonstrate critical analysis, creativity and problem-solving in relation to a range of media and communication activities and processes
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• apply research methodology relevant to the field of media and communication.