Bachelor of Media and Communication

The Bachelor of Media and Communication is designed to prepare students for a career in the media, communications and multimedia industries. Students learn about how the media is evolving through an examination of issues such as ownership, control of the media and the impact of new media technologies on society. The course links theoretical and practical knowledge and skills needed to operate effectively in diverse settings in industry.

Course structure
Successful completion of the Bachelor of Media and Communication requires students to complete units of study to the value of 300 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.

Major 
8 units (100 credit points)

Choose a major:

• Advertising
• Cinema and Screen Studies
• Creative Writing and Literature
• Digital Advertising Technology
• Games and Interactivity
• Journalism
• Media Industries
• Professional Writing and Editing
• Public Relations
• Social Media

Course learning outcomes
On successful completion of the Bachelor of Media and Communication, graduates will be able to:

• develop knowledge, conceptual understanding, technical skills and expertise in the broad field of media and communication
• formulate arguments that draw on and critique the differences between relevant theories and evidence as they pertain to the field of media and communication
• exercise initiative and judgment in planning, problem-solving and decision-making in professional practice and/or scholarship, individually and in collaboration with others
• critically apply creativity and problem-solving in relation to a range of media and communication activities and processes.
• recognise and reflect on social, cultural, legal and ethical issues relating to media and communication industries in local and international contexts
• apply a broad understanding of an audience through interpreting and communicating ideas, problems and arguments in a range of media and communication contexts and formats, using the English language
• reflect critically on their performance and/or scholarship and use this to improve their own creative and productive outcomes
• critically evaluate and apply research methodology relevant to the field of media and communication.

Course structure
To qualify for the award of Bachelor of Media and Communication, students must complete 300 credit points comprising of:

• 4 Core units of study (50 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
• 12 units of study (150 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives.

Students studying through FPT University, Vietnam select either the Advertising or Social Media major. 

Students must not complete more than 125 credit points at Introductory level. A unit of study can only be counted once, where units are shared between majors and/or minors, students must choose an approved alternative.

Students also have an opportunity to undertake a Work Integrated Learning (WIL) Professional Placement. Professional Placements are not available to students studying through FPT partnership in Vietnam.

Professional Placements

Professional Placements are subject to a competitive selection process. International students may be eligible for a Professional Placement where a relevant Professional degree exists.

International students who successfully gain a placement through the selection process will be required to change courses to the relevant Professional degree, in order to complete a placement and should consider any visa and extended study duration implications prior to applying.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 375 credit points comprising:

• 4 Core units of study (50 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
• 4 units of study from the Professional Placement Co-Major (100 credit points)
• 10 units of study (125 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives

Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 337.5 credit points comprising:

• 4 Core Units of Study (50 credit points)
• 8 units of study from one of the following Media and Communication majors: Advertising, Cinema and Screen Studies, Creative Writing and Literature, Digital Advertising Technology, Games and Interactivity, Journalism, Media Industries, Public Relations, Professional Writing and Editing, Social Media (100 credit points)
• 2 units of study from the Professional Placement Minor (50 credit points)
• 11 units of study (137.5 credit points) comprising of a second major, and/or co-major, and/or advanced minor/s, and/or minor/s, and/or electives.