Honours Bachelor of Brand Design

The Honours Bachelor of Brand Design is a four-year degree program that responds to the rapidly changing world of graphic design by preparing you to be a forward-looking brand designer.

Brands are more than logos or sales tactics––they're strategic relationships between the brand makers and audiences. A brand is a promise to follow through on its mission and values. It's the thoughts and feelings that arise when someone thinks about a company or product.

Upon completing this program, you will:

• Convey a brand's identity through visual and physical designs across various online and offline platforms.
• Research and design adaptable brand experiences that engage customers across different touchpoints.
• Articulate a brand's story, connecting with audiences through various mediums.
• Foster innovative collaboration within diverse teams.

This program will teach you to:

• Craft clear brand messages for various platforms that engage audiences.
• Grasp new technology and navigate both traditional and modern channels.
• Write effectively for different scenarios, audiences, and styles.
• Adapt readily to changing work environments and sectors.
• Collaborate effectively, bridging business and creative aspects of branding.
• Employ varied research methods in the design process.
• Provide diverse and customizable services, including specialized areas like video and animation.
• Compete professionally in sales pitches with competitive pricing.