Graduate Certificate of Business (Tourism and Hospitality Marketing)
An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises.
The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses.
The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning.
You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality.
If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills.
Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing.
Campus Information
Northern Beaches
Fondly known as “the castle on the hill” (where the Hollywood blockbuster The Great Gatsby was filmed and where Nicole Kidman and Keith Urban were married), the ICMS castle is a Sydney landmark dating back to the 19th Century.
City Campus
As well as being regarded as one of the most beautiful cities in the world, Sydney is also one of the most exciting places to study and work. The ICMS City Campus is located in the beautiful Manning Building, right in the heart of Sydney’s business district.
Intakes
- Feb
- May
- Aug
Application Processing Time in Days: 2
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
PSW Opportunity
Sydney / Melbourne / Brisbane:
Regular 2 years post study work visa for international students completing Bachelors and Masters degrees (minimum 92 weeks), 3 years for Masters by Research and 4 years for PhD. graduates
Other Locations (Regional centres and other regional areas):
International students studying at regional universities will be eligible to access an additional
2 years in Australia on a post-study work visa
(Which means a Bachelors or Masters graduate can get up to 4 years of PSW visa)
Admission Requirement / Eligibility Criteria
Applicants are required to satisfy:
the academic entry requirements; and
the English language proficiency requirements where applicable.
Academic Requirements for ICMS MBA Degrees:
At least three years’ relevant professional work experience (or attend an interview with the relevant Program Manager to assess merit based entry criteria if the applicant has at least two years of relevant professional work experience)*
AND
Meet one of the following academic entry requirements:
Successful completion of a Bachelor degree from an Australian higher education institution or overseas equivalent with a minimum grade average, GPA 3.0 (on a 5 point scale). OR
Successful completion of a Graduate Certificate or Graduate Diploma from an Australian higher education institution or overseas equivalent. OR
Successful completion of at least four award, or non-award, postgraduate subjects (at AQF Level 8 or above) from an Australian higher education institution or overseas equivalent. OR
Successful completion of an approved Postgraduate Qualifying Program from an Australian higher education institution or overseas equivalent. OR
For mature age entry (21+): successful completion of a diploma or associate degree qualification (or equivalent as recognised by the Australian Government’s qualifications recognition tool) AND five years of relevant management experience.
*Applicants seeking admission on the basis of work experience MUST support their application with evidence outlined in section 7.2 of the ICMS Admissions Guidebook.
English Language Proficiency Requirements for MBA Courses
IELTS 6.5 overall (or equivalent) with no band lower than 6
For more information, please refer to the Admissions Guidebook.
English Proficiency Requirement by Qualification:
Qualification Grade(s) required to meet English requirement
Cambridge English Qualifications: C2 Proficiency, C1 Advanced, B2 First Master degree entry: minimum 176 overall, minimum 169 in writing and speaking
Common European Framework (CEFR): C1
ADDITIONAL ENGLISH LANGUAGE PROFICIENCY
The following are acceptable forms of English proficiency for undergraduate and postgraduate study:
Undertaking tertiary level studies (university or VET) in Australia, of at least one year’s duration, with 50% of subjects passes, within five years of the date of course commencement.
Undertaking study, of at least one year’s duration, within a tertiary level program, at an approved institution where the language of instruction is English, with 50% of subjects passed within five years of the date of course commencement.
- Course Code: 103143F
- Course Type: Full Time
- Course Level: Post Graduate Diploma or Certificate
- Duration: 06 Month
-
Total Tuition Fee:
16400 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A