Bachelor of Business (Marketing)
Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act?
Marketing encompasses the steps taken to position your goods and services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.
Learn relevant marketing theories and principles in a real-world context through using case studies and applied activities.
Work alongside industry partners on real-world issues through a variety of authentic case studies as well as a capstone project in your final year.
In addition to your chosen specialisation in Marketing, you can select a second major or broaden your knowledge with a combination of minors and electives. Choose another major from the Bachelor of Business or perhaps delve into Advertising or Public Relations.
Get a bachelor degree in two years — study via our accelerated pathway option (six consecutive semesters of full-time study) and graduate sooner. Alternatively, you can enrol part-time and balance study with work or family commitments.
Our flexible delivery also allows you to study marketing courses online from wherever it suits you, or at the Toowoomba or Springfield campus.
Campus Information
Toowoomba
Toowoomba is Australia's second most populous inland city and is located a short 90 minutes from Brisbane, two hours from the Gold and Sunshine Coasts. With a population of approximately 160 000, Toowoomba is a thriving regional center offering a diverse economy and the best of urban and regional environments.
Springfield
Greater Springfield is located approximately 30 minutes to Brisbane, 50 minutes to the Gold Coast, and 90 minutes to Toowoomba. With a population of over 26,000, greater Springfield is emerging as one of the most dynamic urban growth areas in Queensland is the largest privately owned master-planned city in Australia. Greater Springfield is comprised of a wide selection of residential areas to suit all budgets and tastes.
Intakes
- Jan
- May
- Sep
- Nov
Application Processing Time in Days: 25
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
The University of Southern Queensland has forged a reputation as a strong performer in the Australian higher education sector, providing education worldwide through an extensive online presence and from three physical locations in Toowoomba, Springfield and Ipswich. For three years in a row, we've been ranked No. 1 in Australia for graduate starting salary and almost 80% of our students gain full-time employment on completing their degree. We are focused on developing industry-relevant programs and work-ready graduates and driving economic and social development.
We are a regional university at the heart of our community and aim to bridge the gap in attainment rates between regional and remote students and metropolitan students; drive productivity for the regions; and undertake research with impact in key areas of focus, including space and defence, health, agriculture and regional development. Our community and industry relationships enrich the experiences of our students and provide the workforce of the future for our regions, which are on a strong growth trajectory.
Through our ongoing commitment to diversity and inclusion, we recently received the Science in Australia Gender Equity (SAGE) Athena Swan Bronze Award - an initiative which will drive positive and lasting change in progressing gender equity. Women have historically been, and continue to be, significantly under-represented at the University in the Science, Technology, Engineering, Maths and Medical (STEMM) disciplines of Mechanical Engineering, Electrical Engineering, Civil Engineering, Mathematics and Information Technology.
PSW Opportunity
- 2 Years of PSW
Admission Requirement / Eligibility Criteria
India
Qualification
- High School Certificate (HSC)
Grade
- with an average of 60% in 4 academic subjects from CBSE, CISCE, Maharashtra and other boards
Nepal
Qualification
Higher Secondary Certificate
- 65%
Proficiency Certificate
- 73%
Sri Lanka
Qualification
- Sri Lankan GCE A levels
Grade
- Passing in 3 Academic subjects with 3 'S' passes
- Course Code: 092182E
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
-
Total Tuition Fee:
82200 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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