Bachelor of Business (Marketing)
Marketing is the activities, institutions and processes for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. It's about everything from establishing who the customer is to developing a competitive advantage by effectively positioning products/services in the market. Marketing is essential for all organisations, even small business operators and not-for-profits.
This degree
You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Marketing and develop the skills and knowledge needed to plan, develop and execute integrated marketing and communications strategies.
Graduates take many different directions including advertising, digital and social media marketing, social change marketing and the development and of marketing new products. You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience whilst receiving credit towards your degree.
What you will study
You will study how consumers behave, how organisations find out about their markets and the customers in those markets, how to create effective marketing communications campaigns, and how organisations manage marketing successfully. You will have the opportunity to deepen your understanding in key areas of marketing, for example, how to create change for the better in society or learn about marketing's applications internationally.
After completing the Bachelor of Business (Marketing), you may enrol in a postgraduate business Master’s degree and be eligible for up to 4 subjects credit, reducing your master’s degree to 1 year. This degree trajectory means you can graduate with your bachelor’s and master’s degree in just 4 years.
Campus Information
Wollongong
UOW’s main Wollongong campus is set in native Australian bush and is one of the most picturesque university campuses in Australia. Less than two kilometres east is UOW’s Innovation Campus – a research and technology precinct that houses innovative organisations as well as some of UOW’s leading research institutes.
Shoalhaven
The Shoalhaven campus has developed a reputation as a cooperative learning environment with a high standard of academic excellence. We combine an intimate student-centred atmosphere with leading-edge technology that provides interactive access to other UOW campuses.
Southern Highlands
The Southern Highlands campus has developed a reputation as a cooperative learning environment with a high standard of academic excellence. We combine an intimate student-centred atmosphere with leading-edge technology that provides interactive access to other UOW campuses.
Southern Sydney
The Southern Sydney campus has developed a reputation as a cooperative learning environment with a high standard of academic excellence. Students enrolled at Southern Sydney can study with an internationally recognised institution without leaving their local area. We combine an intimate student-centred atmosphere with leading-edge technology that provides interactive access to other UOW campuses.
Liverpool
Eurobodalla
Intakes
- Feb Deadline: Dec
- July Deadline: May
Application Processing Time in Days: 8
Application Process
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
- Auditor
- Banker
- Analyst
- Financial controller
- Financial planner
- Paraplanner
- Accountant
- Policy advisor
- Business adviser
- OHS officer
- HR manager consultant
- Stock broker
- Insurance broker
- Fund manager
- Exporter/importer
- Public relations coordinator
- Market researcher
- Advertising executive
- Brand/product manager
PSW Opportunity
Students can get 2 years PSW visa if they complete the studies from Sydney Camus and 3 years PSW visa if the course is completed from Wollongong Campus.
Admission Requirement / Eligibility Criteria
- Applicants need to have achieved the required score in a qualification equivalent to the completion of 13 years of schooling in Australia.
In order to succeed in your chosen course, it is assumed you have completed relevant subjects in your senior high school studies or other relevant qualifications. This is particularly important for degrees which have a strong basis in Mathematics or Science.
For More Infromation Pls Contact To Our PSA Counselor.
- Course Code: 102881B
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
97344 AUD
Annual Cost of Living: 24505 AUD
Application Fee: N/A
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