MSc in Marketing
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive. This environment makes it essential for modern day businesses to employ skilled marketing professionals and underpins the strong demand for our graduates.
Our MSc in Marketing is a rigorous programme designed to prepare graduates for positions in marketing and brand management in Ireland and abroad. The stimulating syllabus challenges graduates not only with core marketing theory, but also nurtures the essential practical skills demanded by today’s industry. Key modules establish advanced competencies in foundational marketing, analytic skills and expertise. Case studies, training for data-based quantitative skills and practical marketing projects, including a major marketing project where students work on marketing strategies for leading global companies, underpin this rewarding programme.
The MSc in Marketing at UCD Smurfit School is currently ranked 31st in the QS Global Masters in Marketing Rankings and is suitable for graduates from any discipline wishing to develop their marketing skills and knowledge.
Intakes
- Jan
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
Taught Master's: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.
Research Programmes: A minimum overall score of 6.5 is required.
IELTS Indicator: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band. This test will be accepted for 2022/23 and 2023/24 intake.
Taught Master's: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
Research Programmes: A minimum score of 90 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
TOEFL iBT Home: A minimum score of 100 is required with a score of at least 20 in each section. This test will be accepted for 2022/23 and 2023/24 intake.
English language examinations administered by the University of Cambridge: 185+ on Cambridge English scale (with no less than 175 in each skill and use of English)
Acceptable Examinations:
• Proficiency Certificate, Grade C (i.e. CEFR Level C1 or C2)
• Advanced Certificate, Grade C (i.e. CEFR Level C1 or C2)
Minimum of 65 and at least 59 for each item.
UCD has approved the use of the Duolingo Test of English (DET) for the 2023/24 intake.
An overall score of 130 will be accepted with no section below 110.
Please note that this does not apply to the CEMS MiM / MSc in International Management. In the case of the CEMS MiM the Duolingo English Test will not be accepted.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
21520 EUR
Annual Cost of Living: 12000 EUR
Application Fee: 50 EUR
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