MSc in Digital Marketing
Our vision is to deliver a program that stands at the forefront of modern marketing education, producing top-tier digital marketers sought after by leading companies across Ireland and the globe. To accomplish this, we’ve assembled an exceptional team of academics and industry professionals who collaborate to ensure our content reflects the latest research and real-time best practices. We also leverage our strong networks and advantageous position in Dublin, the thriving tech hub of Europe, to bring digital experts from some of the world’s leading technology companies into the classroom.
We recognise that digital marketing requires a technical skill set, and we take a hands-on approach throughout the curriculum to ensure our students hone the practical skills demanded by the industry. Students will learn the tactical approaches to customer journey modeling, customer analytics, search engines, social media, programmatic advertising and more, alongside timeless marketing strategy. The programme culminates not in a traditional master’s thesis, but in an extensive summer consulting project where students work together on a live brief from a real client. Whether you have a background in digital marketing or are completely new to the field, we are eager to welcome anyone with the ambition to be a leader in the digital space.
Intakes
- Jan
- Sep
Application Processing Time in Days: 20
Minimum English Language Requirements
| English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
|---|---|---|---|---|---|
| Expert | 9 | 120 | 297-300 | 86-90 | |
| Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
| Very Good | 8 | 110-114 | 270-280 | 79-83 | |
| Good | 7.5 | 102-109 | 253-267 | 73-79 | |
| Good | 7 | 94-101 | 240-253 | 65-73 | |
| Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
| Competent | 6 | 60-78 | 170-210 | 50-58 | |
| Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
| Modest | 5 | 35-45 | 107-133 | 36-43 | |
| Limited | 4 | 32-34 | 97-103 | 30-36 | |
| Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Admission Requirement / Eligibility Criteria
Taught Master's: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band on the Academic Version. The non-academic version is not accepted.
Research Programmes: A minimum overall score of 6.5 is required.
IELTS Indicator: A minimum overall score of 7.0 over all components and a minimum of 6.0 in each band. This test will be accepted for 2022/23 and 2023/24 intake.
Taught Master's: A minimum score of 100 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
Research Programmes: A minimum score of 90 is required in the Internet based TOEFL (iBT) with a score of at least 20 in each section.
TOEFL iBT Home: A minimum score of 100 is required with a score of at least 20 in each section. This test will be accepted for 2022/23 and 2023/24 intake.
English language examinations administered by the University of Cambridge: 185+ on Cambridge English scale (with no less than 175 in each skill and use of English)
Acceptable Examinations:
• Proficiency Certificate, Grade C (i.e. CEFR Level C1 or C2)
• Advanced Certificate, Grade C (i.e. CEFR Level C1 or C2)
Minimum of 65 and at least 59 for each item.
UCD has approved the use of the Duolingo Test of English (DET) for the 2023/24 intake.
An overall score of 130 will be accepted with no section below 110.
Please note that this does not apply to the CEMS MiM / MSc in International Management. In the case of the CEMS MiM the Duolingo English Test will not be accepted.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
-
Total Tuition Fee:
23100 EUR
Annual Cost of Living: 12000 EUR
Application Fee: 50 EUR
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