Bachelor of Arts (Honours) in Digital Marketing Technologies
Are you fascinated by the way people are hugely engaged by certain brands? Wonder why people buy particular things? Or love finding and sharing information online? This course integrates theory and practical marketing to prepare you for this exciting and evolving industry. You’ll learn all about consumer behaviour, marketing communications and brand management, and how to best use digital tools.
This employment-focused degree is right up to date, and answers the needs of of Ireland’s vibrant, fast-expanding technology sector. Employers in Dublin’s Digital Docklands and elsewhere helped us decide on what subjects and topics to include, from core applied digital marketing concepts to graphic design, as well as current trends in marketing technology and traditional business and marketing approaches, including elements of marketing law, HR, accounting and management. Our Digital Marketing degree integrates theory and practical marketing to prepare you for this exciting and evolving industry.
You’ll engage with real clients and acquire practical skills in website design and social media, as well as a thorough understanding of the industry landscape. In Year 3, an Applied Industry Project will give you the opportunity to apply what you have learned within a professional environment working alongside a client in industry in addition to your regular lectures. In Year 4, Semester 2, students will venture into industry and work alongside their chosen client partner for a full semester, culminating in the design, implementation, management, and evaluation of a live digital marketing campaign
Campus Information
Tallaght
Intakes
- Jan
- June
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Sometimes it can be helpful to speak to a Career Coach on a one-to-one basis. Click on the relevant box below to connect with your Career Coach.
Please note:
Before meeting your Career Coach for an online/in-person consultation, we would ask that you read the following guidance document relating to your consultation
If your needs are urgent and your Career Coach is not available, we will make every effort for you to meet another member of the team.
Unfortunately, due to the large volume of students we support, we are not able to write or re-write CVs or personal statements for you.
We can offer a maximum of three one-to-one career consultations to any individual in any academic year.
TU Dublin graduates can avail of our services up to two years following graduation. We regret due to the demands of current students it may take longer to deal with graduate enquiries.
Admission Requirement / Eligibility Criteria
- Course Code: TU921
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 04 Year
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Total Tuition Fee:
54000 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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