Bachelor of Arts (Honours) in Digital Marketing
Marketing is the discipline of understanding how and why consumers buy products and services and using those insights to satisfy consumer wants and needs. Digital marketing is marketing for the modern connected consumer. It combines traditional marketing with the latest digital tools and media to help businesses reach, connect and promote their products to a wider audience, using strategies that inform, captivate and engage. Alongside their offline marketing activities, businesses and brands now recognise the value of having an active online presence. By 2020, it’s estimated that over 60% of all money spent on advertising in Ireland will be on digital advertising.
This course, mixes business, marketing and creative subjects, offers you a thorough grounding in the knowledge and skills you need to to work in contemporary marketing.
Campus Information
Blanchardstown
Intakes
- Jan
- June
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Sometimes it can be helpful to speak to a Career Coach on a one-to-one basis. Click on the relevant box below to connect with your Career Coach.
Please note:
Before meeting your Career Coach for an online/in-person consultation, we would ask that you read the following guidance document relating to your consultation
If your needs are urgent and your Career Coach is not available, we will make every effort for you to meet another member of the team.
Unfortunately, due to the large volume of students we support, we are not able to write or re-write CVs or personal statements for you.
We can offer a maximum of three one-to-one career consultations to any individual in any academic year.
TU Dublin graduates can avail of our services up to two years following graduation. We regret due to the demands of current students it may take longer to deal with graduate enquiries.
Admission Requirement / Eligibility Criteria
- Course Code: TU930
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 01 Year
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Total Tuition Fee:
13500 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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