Bachelor of Arts in Advertising and Marketing Communications
Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this course you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations.
In this course, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, creating radio and video ads, crafting a digital marketing strategy, etc.
In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry.
In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns.
In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.
Campus Information
Tallaght
Intakes
- Jan
- June
- Sep
Application Processing Time in Days: 5
Minimum English Language Requirements
English Level Description | IELTS (1.0 -9.0) | TOEFL IBT (0-120) | TOEFL CBT (0-300) | PTE (10-90) | |
---|---|---|---|---|---|
Expert | 9 | 120 | 297-300 | 86-90 | |
Very Good | 8.5 | 115-119 | 280-293 | 83-86 | |
Very Good | 8 | 110-114 | 270-280 | 79-83 | |
Good | 7.5 | 102-109 | 253-267 | 73-79 | |
Good | 7 | 94-101 | 240-253 | 65-73 | |
Competent | 6.5 | 79-93 | 213-233 | 58-65 | |
Competent | 6 | 60-78 | 170-210 | 50-58 | |
Modest | 5.5 | 46-59 | 133-210 | 43-50 | |
Modest | 5 | 35-45 | 107-133 | 36-43 | |
Limited | 4 | 32-34 | 97-103 | 30-36 | |
Extremely Limited | < 4 | < 31 | < 93 | < 30 |
Job Opportunity Potential
Sometimes it can be helpful to speak to a Career Coach on a one-to-one basis. Click on the relevant box below to connect with your Career Coach.
Please note:
Before meeting your Career Coach for an online/in-person consultation, we would ask that you read the following guidance document relating to your consultation
If your needs are urgent and your Career Coach is not available, we will make every effort for you to meet another member of the team.
Unfortunately, due to the large volume of students we support, we are not able to write or re-write CVs or personal statements for you.
We can offer a maximum of three one-to-one career consultations to any individual in any academic year.
TU Dublin graduates can avail of our services up to two years following graduation. We regret due to the demands of current students it may take longer to deal with graduate enquiries.
Admission Requirement / Eligibility Criteria
- Course Code: TU780
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
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Total Tuition Fee:
40500 EUR
Annual Cost of Living: 10500 EUR
Application Fee: 50 EUR
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