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Master of Science Digital Marketing

This programme will be delivered over a 12-month period (September to September) and is aimed primarily at learners interested in acquiring a highly practical level 9 qualification in Digital Marketing practice and strategy.

Digital marketing permeates through every industry sector and career progression in any organisation will require graduates to have not only skills in their relevant fields but also the digital marketing skills to operate effectively in the modern workplace.

This programme is built on a multidisciplinary foundation, with a focus on data analytics, software implementation and marketing using new disruptive technologies and is set against the backdrop of the global nature of business in the 21st Century.

What will I experience?
The programme not only provides graduates with a deep understanding and knowledge of digital marketing but equally importantly, also provides the professional digital marketing skills to operate effectively in the modern workplace. In doing so, this programme responds to the identified needs of industry by enhancing the supply of top-class PPC and advertising specialists. The programme covers these key principles through assessing the impact of digital technology on the business and marketing functions of organisations; integrating social media tools into a marketing communications strategy and effectively using different forms of technology and analytical capacity in the development of an online global presence.

Intakes

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description	IELTS (1.0 -9.0)	TOEFL IBT (0-120)	TOEFL CBT (0-300)	PTE (10-90)
Expert	9	120	297-300	86-90
Very Good	8.5	115-119	280-293	83-86
Very Good	8	110-114	270-280	79-83
Good	7.5	102-109	253-267	73-79
Good	7	94-101	240-253	65-73
Competent	6.5	79-93	213-233	58-65
Competent	6	60-78	170-210	50-58
Modest	5.5	46-59	133-210	43-50
Modest	5	35-45	107-133	36-43
Limited	4	32-34	97-103	30-36
Extremely Limited	< 4	< 31	< 93	< 30

Job Opportunity Potential

The Careers Office is focused on helping you reach your full potential through personal development, academic progression and preparing for your next steps once you graduate. While you are at AIT, we encourage you to make the most of your time and embrace all aspects of college life.

The Careers office offers the following:

Career advice and coaching
Help with compiling CVs and cover letters
Interview techniques and ‘mock’ interviews
Advice for students thinking of leaving their course
Employer recruitment programmes
Career Bootcamp series and Annual Careers & Further Study Fair
Job opportunities
Employer presentations and interviews
Postgraduate and further study opportunities
Scholarships and Internships
Summer work
Travelling and working abroad

Admission Requirement / Eligibility Criteria

Application Procedures for Non-EU Students

Students applying for entry to undergraduate or postgraduate programmes should supply the following information directly to the International Office, Technological University of the Shannon: Midlands Midwest on or before 1 May for programmes commencing in September:

Completed TUS application form;
Detailed curriculum vitae;
Certified transcripts of examination results and English language translations of qualifications not issued in English
Evidence of ability to follow classes in the English language (which must satisfy Institute entry requirements for the following programmes)
Foundation level programme: Certificate in English for Academic Studies: Minimum IELTS 4.5 or equivalent.

Pre-sessional Summer programme in English June to August: Minimum IELTS 5.0 or equivalent.

Undergraduate programmes: Minimum IELTS 5.5 with no Band less than 5.0.

Postgraduate programmes: Minimum IELTS 6.0 with no Band less than 5.5 *

*note some postgraduate programmes require minimum IELTS 6.5.

Athlone Institute of Technology (AIT)