Media and Public Relations MA
The MA in Media and Public Relations will provide you with a thorough understanding of the principles and practice of public relations by examining the structure of the PR sector and offering insights into the way in which the industry works.
The course covers the history and development of public relations in different parts of the world and provides a theoretical framework for analysing this rapidly changing profession.
You will examine classic and emerging PR strategies and the use of research to inform PR campaigns and to measure their effectiveness, as well as their wider social impacts. You will look in depth at successful and effective PR campaigns and at the structural relationships between PR and the media. You will consider how commercial businesses and non-governmental organisations use PR techniques to advance their objectives.
This course will equip you with the skills to critically analyse PR campaigns and understand the functions of publicity and the management of crisis communications scenarios. You will gain the skills to conduct research to evaluate the effectiveness of PR campaigns and how to plan and implement an effective PR campaign.
One of the great strengths of this course is that you will be taught by lecturers and support tutors who combine specialist knowledge of theory and research methods with experience of the public relations sector and its working practices.
The University of Leicester is a partner of the UK Public Relations and Communications Association (PRCA) which means you will enjoy many benefits including: free membership of the PRCA; unlimited free access to PRCA online training courses; and access to a range of networking events, work placements and graduate schemes.
This postgraduate degree will provide you with the advanced skills and knowledge you need to enhance your professional development or equip you to pursue academic study at research degree level.
Application Processing Time in Days: 28
Minimum English Language Requirements
|English Level Description||IELTS (1.0 -9.0)||TOEFL IBT (0-120)||TOEFL CBT (0-300)||PTE (10-90)|
|Extremely Limited||< 4||< 31||< 93||< 30|
Admission Requirement / Eligibility Criteria
If you have completed the standard XII awarded by the CISCE/CBSE, or another recognised state exam board, with at least 75% overall, you may be considered for admission to a first year Bachelors degree. For many courses at the University of Leicester, you will need 80% overall or higher, along with higher individual marks of 85% in relevant subjects. If you are studying A-levels or the International Baccalaureate (IB) then you can begin from the first year of a Bachelors degree. Please see inidvidual course pages for entry requirements. If you have already completed the first year of an undergraduate degree at an Indian university, you may be considered for entry to the first or second year of a Bachelors degree if you have studied relevant subjects and/or modules. We also have progression arrangements with some partner institutions in India, which allow advance entry to certain University of Leicester courses. Please contact the International Office for further information. If you do not meet the entry requirements for one of our courses, you can apply for an International Foundation Year run by the Global Study Centre. The GSC provides academic support to help you progress to your chosen undergraduate degree at the University of Leicester.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
Total Tuition Fee:
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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