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University of Canberra

Suburb , ACT ,Australia

Bachelor of Business (Marketing) - MGB106

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

You’ll study how consumers behave in different settings, and will develop innovative marketing plans for domestic and international frameworks. You’ll also learn how to conduct marketing research and will explore the genre of digital marketing, while gaining skills in negotiation and sales management. This highly practical course centres on using innovative and challenging real-world scenarios for assignment and project work, and you’ll graduate as a confident and experienced marketeer ready for employment across a range of business sectors.

Study a Bachelor of Business (Marketing) at UC and you will:

  • integrate theory and practice in marketing and articulate the impacts of recent developments within the field
  • critically evaluate a range of core business skills to find solutions to future work challenges in legal, economic and global business environments
  • analyse and apply a range of contemporary approaches to business innovation and organisational change
  • develop experience of professional management in work and organisations, demonstrating creativity and initiative in new situations
  • apply a range of ethical, socially responsible and sustainable solutions in a changing business environment
  • reflect upon levels of personal autonomy and accountability associated with the decision-making process
  • locate and evaluate a range of research frameworks and skills within the field of marketing.

Campus Information

Canberra, Bruce

The University of Canberra is located in the suburb of Bruce in the Australian Capital Territory. Surrounded by Lake Ginnindera, the new suburb of Lawson, Radford college and residential housing, regular public buses can drop you right on campus. Open space, natural calm, tall trees and wildlife. Close to the city. Convenient to shopping. Great food, cool cafes, events and markets; a buzzing social hub with something for everyone. Student accommodation, an on-campus medical and counselling centre, the Australian Institute of Sport, Calvary Public Hospital, Belconnen Shopping Mall and a variety of restaurants are all within walking distance.

Intakes

  • Feb
  • Aug

Application Processing Time in Days: 14

Application Process

More Information required
10 Days
Possible interview call from institution
10 Days
Provisional/ unconditional offer
20 Days
Visa process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

  • Marketing manager
  • Advertising account manager
  • Brand manager
  • Social media manager
  • Events manager
  • Marketing consultant
  • Marketing analyst
  • Media analyst
  • Promotions manager
  • Sponsorship manager
  • Web analytics consultant
  • Retail manager
  • Sales manager

PSW Opportunity

Major Cities

  • Sydney
  • Melbourne
  • Brisbane

Regular 2 years post study work visa for international students completing Bachelors and Masters degrees (minimum 92 weeks), 3 years for Masters by Research and 4 years for PhD. graduates

Cities and major regional centres

  • Perth
  • Adelaide
  • Gold Coast
  • Sunshine Coast Canberra Newcastle/Lake Macquarie
  • Wollongong/Illawarra Geelong
  • Hobart

International students studying at regional universities will be eligible to access an 
additional year in Australia on a post-study work visa
(Which means a Bachelors or Masters graduate can get up to 3 years of PSW visa)

Regional centres and other regional areas

All other locations 
(list of cities)

International students studying at regional universities will be eligible to access an additional 
2 years in Australia on a post-study work visa 
(Which means a Bachelors or Masters graduate can get up to 4 years of PSW visa)

Admission Requirement / Eligibility Criteria

Admission to this course is based on an entrance rank. A rank can be achieved by the following means:
- Year 12 ATAR
- other Australian Qualification
- work experience
- overseas qualification

We also offer a number of entry initiatives that give you the opportunity to gain entry to the University via alternate pathway programs and admissions schemes.


For More Information Please Connect to Our PSA Counselor.