Increased competition and recent economic shifts in domestic and global markets, together with higher expectations from consumers, require more sophisticated marketing. This degree will provide you with the practical skills and knowledge of contemporary marketing practices to allow you to deal with these changes, including marketing strategy, marketing research methods and digital marketing.
You will consider marketing across a range of business contexts including consumer, industrial, service and not-for-profit sectors, as well as studying business to business, branding and communications strategies in local and international contexts. You will have opportunities to learn about industry practice and emerging trends in various sectors and it could be your path to a leadership career in marketing.
You will have the opportunity to develop your practical transferable skills including the ability to conduct independent marketing research, problem solving, presenting and planning.
The MSc in Marketing is designed for graduates and professionals setting out in their careers who aspire to become effective leaders in a dynamic global marketplace. The course also provides preliminary training for those who wish to pursue further research for a PhD in marketing leading to an academic or research orientated marketing career.
Application Processing Time in Days: 28
Minimum English Language Requirements
|English Level Description||IELTS (1.0 -9.0)||TOEFL IBT (0-120)||TOEFL CBT (0-300)||PTE (10-90)|
|Extremely Limited||< 4||< 31||< 93||< 30|
Admission Requirement / Eligibility Criteria
If you have completed the standard XII awarded by the CISCE/CBSE, or another recognised state exam board, with at least 75% overall, you may be considered for admission to a first year Bachelors degree. For many courses at the University of Leicester, you will need 80% overall or higher, along with higher individual marks of 85% in relevant subjects. If you are studying A-levels or the International Baccalaureate (IB) then you can begin from the first year of a Bachelors degree. Please see inidvidual course pages for entry requirements. If you have already completed the first year of an undergraduate degree at an Indian university, you may be considered for entry to the first or second year of a Bachelors degree if you have studied relevant subjects and/or modules. We also have progression arrangements with some partner institutions in India, which allow advance entry to certain University of Leicester courses. Please contact the International Office for further information. If you do not meet the entry requirements for one of our courses, you can apply for an International Foundation Year run by the Global Study Centre. The GSC provides academic support to help you progress to your chosen undergraduate degree at the University of Leicester.
- Course Type: Full Time
- Course Level: Masters/PG Degree
- Duration: 01 Year
Total Tuition Fee:
Annual Cost of Living: 9207 GBP
Application Fee: N/A
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