BBA - INTEGRATED MARKETING AND NEW MEDIA
The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Topics: the role of integrated marketing communications, organising for advertising and promotion, consumer behaviour perspective, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/print & support media, direct marketing, sales promotions, PR and publicity, personal selling, international promotion, business-to- business promotions, and regulations and ethics.
Horn-up the competency of the students to pursue higher levels education such as MBA-
Marketing/International Business/Digital Marketing/Finance, M. Com., Legal studies and
the professional courses conducted by ICAI, ICSAI and ICWAI.
- May Deadline: May
Application Processing Time in Days: 30
Minimum English Language Requirements
|English Level Description||IELTS (1.0 -9.0)||TOEFL IBT (0-120)||TOEFL CBT (0-300)||PTE (10-90)|
|Extremely Limited||< 4||< 31||< 93||< 30|
Admission Requirement / Eligibility Criteria
Medical test Aptitude test and Interview for (BA Animation and Graphic Design) programme. Contact Communication department at +91 484 2870611, +91 9895995356, +91 95757368973 for any queries related admissions.
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year 06 Month 25 Days
Total Tuition Fee:
Annual Cost of Living: 100000 INR
Application Fee: N/A