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Sacred Heart College

Thevara , Kerala ,India

BBA - INTEGRATED MARKETING AND NEW MEDIA

The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning. Topics: the role of integrated marketing communications, organising for advertising and promotion, consumer behaviour perspective, the communication process, promotional objectives and budgets, creative strategy, media planning and strategy, broadcast/print & support media, direct marketing, sales promotions, PR and publicity, personal selling, international promotion, business-to- business promotions, and regulations and ethics.

Horn-up the competency of the students to pursue higher levels education such as MBA-
Marketing/International Business/Digital Marketing/Finance, M. Com., Legal studies and
the professional courses conducted by ICAI, ICSAI and ICWAI.

Intakes

  • May Deadline: May

Application Processing Time in Days: 30

Application Process

Detailed information will be mentioned in the admission prospectus each year
Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Admission Requirement / Eligibility Criteria

Medical test Aptitude test and Interview for (BA Animation and Graphic Design) programme. Contact Communication department at +91 484 2870611, +91 9895995356, +91 95757368973 for any queries related admissions.

  • Course Type: Full Time
  • Course Level: Bachelors/UG Degree
  • Duration: 03 Year  06 Month  25 Days
  • Total Tuition Fee: 300000 INR
    Annual Cost of Living: 100000 INR
    Application Fee: N/A