Master of Science Data Science and Business Analytics

The Plymouth MSc Data Science and Business Analytics is a multi-disciplinary programme involving three subject areas: Computing, Business and Statistics. The design of the Masters programme in Data Science and Business Analytics includes 120 credits of core modules and 60 credits of dissertation.

Programme Aims:

To deliver a contemporary, multidisciplinary data science and business analytics curriculum that provides students with opportunities to apply acquired techniques critically to develop strategic solutions in an ever more data-dependent world, taking account of basic data protection and security issues;
To develop high theoretical and practical competence in the use of software for manipulating, visualizing and modelling structured and unstructured data, together with a broad awareness of computational tools used in analytics applications such as eHealth;
To provide an up-to-date tool set, including sentiment analysis, for extracting deep insights relevant to business, science or society from social media and other sources;
To cultivate generic skills in structured, methodological programming practice and specific knowledge of computer architectures and data representation mechanisms that allow computational solutions to real-world analytics problems to be critically identified and strategically produced;
To offer a choice of modules in finance, marketing or international business that provide cutting edge exposure to an advanced and broad range of business topics;
To develop an enhanced ability to communicate effectively critiqued complex technical and professional concepts, including some of their social and ethical aspects, to specialized and non-specialized audiences using modern presentational tools.