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University of Reading

Whiteknights , Reading Berkshire ,United Kingdom

MSc Consumer Behaviour

Full Time: 12 months | Part Time: 24 months
Start date: September 2020
Become an expert in consumer behaviour with this career-focused MSc Consumer Behaviour degree.
MSc Consumer Behaviour provides global insights into evolving consumer behaviour concepts, through the application of theory and practice via external client projects. You will learn with the aim of developing skills valued highly by employers. This degree is suitable for graduates from both business and non-business backgrounds as the course is designed to transform graduates from all undergraduate backgrounds into competent consumer centred professional.
Understanding the behaviour of consumers and building strategies around this knowledge is increasingly vital in the modern world. This course will give you both the theoretical knowledge and practical experience to advance into a career, or broaden the possibilities of an existing one. You will gain an understanding of the theoretical underpinnings of consumer behaviour and the history of consumer culture in relation to all kinds of goods and services, from low involvement FMCG to high end luxury goods, and how they are variously used and disposed of by consumers. You will also gain genuine practical experience involving professional, group and individual led problem based assignments to be delivered to an industry client. These will be supported with cutting edge consumer behaviour centred modules.
During the course, you will gain an understanding of the consumer related challenges faced by a variety of different organisations, from start-ups and non-profits through to larger organisations. The breadth of experience this course offers will give you an excellent, practical understanding of modern consumer-facing challenges including sustainability, ethics, environmental concerns and behaviour change.


  • Sep

Application Processing Time in Days: 20

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Admission Requirement / Eligibility Criteria

You are normally required to have a good first or second upper class honours degree (or equivalent from a university outside of UK). If students have received no prior training in consumer behaviour they will be expected to take a number of prescribed modules as part of their optional selection. ?