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The University of Adelaide

Adelaide , South Australia ,Australia

Bachelor of Marketing

An instinct for influence

Marketing is an essential part of any organisation. It’s about attracting consumers, building great relationships and improving brands.

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

What will you do?

Our Bachelor of Marketing is highly future-oriented. You will:  

  • understand buyer mind-sets and behaviour
  • learn modern marketing theories and research techniques
  • develop business knowledge in accounting, finance, management, business statistics, and commercial law
  • explore the role of customer insights, strategy, market offers and brand management
  • build the advanced analytic, decision-making and people skills needed for leadership roles.

Where could it take you?

Our graduates go on to all sorts of exciting marketing careers. You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll innovate on social media, connect with partners in public relations or represent the athletic elite as a sports agent.

Campus Information

North Terrace

The campus provides a mix of the historical and contemporary, combining old sandstone buildings with state-of-the-art teaching, learning and research facilities.

Intakes

  • Feb
  • July

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

There are three key steps you will need to take when addressing the selection criteria in any University of Adelaide job application:

  • Create a new document. Your statement addressing the position’s specified selection criteria should be separate from your cover letter and resume.
  • List each criterion separately. Give each a title, using exactly the same wording as appears on the Position Description (e.g. Excellent verbal communication skills).
  • Address each criterion. Under each heading, write two short paragraphs explaining how your experience, skills, education and training equip you to meet that specific requirement. Dot points are also acceptable.

Please note that failing to submit a statement addressing the selection criteria could result in your application not being considered.

Some helpful writing tips
There are a number of steps you can take when putting together your responses to increase their clarity and impact.

  • Give details of one or two specific things you’ve done that are good examples of the relevant experience or knowledge required. For example: ‘I was responsible for organising an event attended by… This involved…'
  • Preface these examples with a short overview that shows you appreciate the relevance of the specific criterion.
  • Quantify your experience (number of years worked, staff supervised, etc.). For example: ‘I delivered a presentation to an industry forum with an audience of 80 people.’
  • Where possible, indicate how successfully you meet the criterion. You could do this by referring to feedback from others, or things you've set up that are still being used. For example: ‘A report I wrote about… was endorsed by the… Committee and circulated to all stakeholders for discussion.

You could also consider using the STAR method as a structural framework when describing examples of your work. This involves describing, in the order listed here, the:

  • situation you faced
  • task required, and desired outcome
  • action you took to complete the task
  • results you achieved, and lessons you learned.

Career Readiness
Unlike many traditional marketing degrees that purely focus on the technical skills, our Bachelor of Marketing not only delivers to students the deep discipline knowledge that marketing people demand, but also complements this knowledge with soft skills such as critical thinking and collaboration techniques that will allow them to use their marketing knowledge within the work place.

With the rise of AI, it will be the students who will be able to translate their technical knowledge to a wide audience that will be in sharp demand.

Potential careers
Digital Marketer, Advertising Officer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing - Agriculture, Food & Wine, Marketing Associate, Marketing Officer, Marketing Planner, Brand Manager, Brand Marketer, Business Development Manager, Communications Officer, Product Manager, Product and Advertising Manager, Digital Content Creator, Digital Strategist, Sales Manager, Social Media Influencer, Social Media Manager, Social Media Strategist, Food Marketer

PSW Opportunity

The additional year of post study work rights is not available to international students studying in Sydney, Melbourne or Brisbane.

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

Admission Requirement / Eligibility Criteria

ISC & CBSE [India] 70%

ISBE [India] 80%

All India Senior Secondary Certificate (CBSE, New Delhi), Indian School Certificate (ISC), Maharashtra, Karnataka, Andra Pradesh, Tamil Nadu State Board Examination and Telangana State Board Examination.

Best three subjects, excluding language and non-academic subjects.

You must have completed at least one year at your home institution, however you are able to apply following one semester
You must have a Grade Point Average (GPA) of at least 2.5 out of 4.0 on the US scale or equivalent
You must meet the English Language requirements

IELTS - Overall band score of at least 6.5 Writing, Speaking, Reading and Listening 6.0

TOEFL (paper based) - Total score of 577, Test of Written English (TWE) 4.5

TOEFL (internet based) - Total score of 79 Writing 21 Speaking 18 Reading and Listening 13

Pearson Test of English - Overall score of 58, Writing, Speaking, Reading and Listening 50

Cambridge C1 Advanced (formerly known as Cambridge English: Advanced (CAE)) - Overall score of 176 Writing, Speaking, Reading and Listening 169