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Bath Spa University

Bath , England ,United Kingdom

MARKETING AND BRAND MANAGEMENT MA

Marketing and Brand Management at Bath Spa University provides you with the skills and practical experience that organisations need in an ever-changing business environment.

It provides opportunities to develop your professional networks, and enables you to experience the aspects of marketing and brand management most relevant to your chosen career path.

During the course, you'll combine bespoke marketing and brand management modules with a choice of more general business and management modules. You'll also get the chance to produce a substantial sector-facing body of work in marketing and brand management. 

This course supports the professional development of practitioners who can work in or around marketing and brand management in a range of roles, drawing on a broad mix of skills and experience.

Building on your own experience and background, you'll develop marketing and brand management knowledge and expertise at both theoretical and practical levels.

You'll engage with the current critical debates about marketing and brand management as an academic area of study, and reflect on the present challenges for best practice in the contexts of social, political and economic change.

Campus Information

NEWTON PARK

There can’t be many campuses that rival Newton Park. The parkland estate has everything you’d expect from a modern university, as well as a castle and a lake. All this and it's only four miles from the buzz of central Bath.

Intakes

  • Jan
  • Sep

Application Processing Time in Days: 30

Application Process

Visa Process
30 Days

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

We’ve got lots to share with you and to help we have split our work into three elements which will support you with:

  • Exploring your options
  • Gaining valuable experience
  • Progressing your ideas and career plans

At Bath Spa we believe you are continually exploring your options and experiencing different pathways to progression, but that this journey is not linear. It keeps on going throughout your time with us and when you leave. Some of our services cross all three areas and allow you to explore, experience and progress all in one, such as The Bath Spa Award.

We encourage you to read resources and attend events across all stages of Explore, Experience and Progress as they will offer beneficial insight and development opportunities regardless of the current stage you are at in your career journey.

PSW Opportunity

  • 2 Years PSW is applicable after the course completing (Bachelors level or above).

Admission Requirement / Eligibility Criteria

Normally a Second Class honours degree.

Postgraduate

Normally a Bachelor's degree with honours and a good passing grade from an internationally recognised university or Higher Education institution
Other international qualifications to an equivalent standard will also be considered.

IELTS Academic 6.5 or 7.0

This must include a total of 75, to include a minimum 18 in Reading, 17 in Listening, 20 in Speaking, and 17 in Writing.

Our postgraduate courses have differing requirements depending on the course.  For specific information please see the course webpage.

For courses requiring IELTS 6.5, the PTE required score is 58 overall with at least 51 in each of Listening, Speaking, Reading and Writing.

For courses requiring IELTS 7.0, the PTE required score is 67 overall with at least 62 in each of Listening, Speaking, Reading and Writing.

We accept the LanguageCert International ESOL with an overall B2 Communicator Pass or High Pass (depending on the course)