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The University of Adelaide

Adelaide , South Australia ,Australia

Master of Accounting and Marketing

A potent combination

Accounting and marketing are key to a good business strategy. The two areas work together to please customers and create value in both the short and long term.

In a complex business world, broad perspectives and skill sets are invaluable. Our Master of Accounting and Marketing sets you up for success and employability across the professional realm.

What will you do?

This intensive program meets the needs of entrants from both relevant and non-relevant fields. You will:

  • explore economic concepts, theories and analytical techniques
  • learn the fundamentals of financial and management accounting
  • study future-oriented marketing concepts
  • undertake a marketing research project.

Where could it take you?

You might use your marketing skills to promote your own accounting business. You could balance costs and evaluate campaign impact for major fashion or tech brands. Perhaps you’ll cook up international sales strategies for winemakers or start your own enterprise.

Our Master of Accounting and Marketing satisfies the requirements for associate membership of CPA Australia, and Chartered Accountants Australia and New Zealand.

Campus Information

North Terrace

The campus provides a mix of the historical and contemporary, combining old sandstone buildings with state-of-the-art teaching, learning and research facilities.

Accreditation

Intakes

  • Feb
  • July

Application Processing Time in Days: 10

Minimum English Language Requirements

English Level Description IELTS (1.0 -9.0) TOEFL IBT (0-120) TOEFL CBT (0-300) PTE (10-90)
Expert 9 120 297-300 86-90
Very Good 8.5 115-119 280-293 83-86
Very Good 8 110-114 270-280 79-83
Good 7.5 102-109 253-267 73-79
Good 7 94-101 240-253 65-73
Competent 6.5 79-93 213-233 58-65
Competent 6 60-78 170-210 50-58
Modest 5.5 46-59 133-210 43-50
Modest 5 35-45 107-133 36-43
Limited 4 32-34 97-103 30-36
Extremely Limited < 4 < 31 < 93 < 30

Job Opportunity Potential

There are three key steps you will need to take when addressing the selection criteria in any University of Adelaide job application:

  • Create a new document. Your statement addressing the position’s specified selection criteria should be separate from your cover letter and resume.
  • List each criterion separately. Give each a title, using exactly the same wording as appears on the Position Description (e.g. Excellent verbal communication skills).
  • Address each criterion. Under each heading, write two short paragraphs explaining how your experience, skills, education and training equip you to meet that specific requirement. Dot points are also acceptable.

Please note that failing to submit a statement addressing the selection criteria could result in your application not being considered.

Some helpful writing tips
There are a number of steps you can take when putting together your responses to increase their clarity and impact.

  • Give details of one or two specific things you’ve done that are good examples of the relevant experience or knowledge required. For example: ‘I was responsible for organising an event attended by… This involved…'
  • Preface these examples with a short overview that shows you appreciate the relevance of the specific criterion.
  • Quantify your experience (number of years worked, staff supervised, etc.). For example: ‘I delivered a presentation to an industry forum with an audience of 80 people.’
  • Where possible, indicate how successfully you meet the criterion. You could do this by referring to feedback from others, or things you've set up that are still being used. For example: ‘A report I wrote about… was endorsed by the… Committee and circulated to all stakeholders for discussion.

You could also consider using the STAR method as a structural framework when describing examples of your work. This involves describing, in the order listed here, the:

  • situation you faced
  • task required, and desired outcome
  • action you took to complete the task
  • results you achieved, and lessons you learned.

Graduate Attributes
The objective of this program is to produce graduates with specific attributes as outlined in University of Adelaide Graduate Attributes.
Deep discipline knowledge
Critical thinking and problem solving
Teamwork and communication skills
Career and leadership readiness
Intercultural and ethical competency
Self-awareness and emotional intelligence
Industry Placement
Work placement can include:

Professions Internships

Potential careers
Accountant, Marketer / Marketing Manager

PSW Opportunity

The additional year of post study work rights is not available to international students studying in Sydney, Melbourne or Brisbane.

Bachelor Degree or Masters by Coursework Degree - 2 years - 3 years (Adelaide)

Masters by Research - 3 years - 4 years (Adelaide)

PhD qualification - 4 years - 5 years (Adelaide)

Admission Requirement / Eligibility Criteria

Entry to postgraduate coursework programs as a minimum requires a Bachelors degree or equivalent qualification from an approved institution as a qualification for entry.

Some of the graduate certificates and graduate diplomas that are offered may be accepted as qualifying work for entry to a Masters program, or as professional qualifications in their own right.

IELTS Overall 6.5 Reading 6 Listening 6 Speaking 6 Writing 6

TOEFL Overall 79 Reading 20 Listening 20 Speaking 23 Writing 27

Pearson Overall 58 Reading 58 Listening 58 Speaking 65 Writing 65
 
C1 Advanced Overall 176 Reading 176 Listening 176 Speaking 185 Writing 185
 
Tertiary Qualifications Bachelor degree or equivalent