Bachelor of Design in Visual Communication Bachelor of Creative Intelligence and Innovation - (C10324)

The Bachelor of Design in Visual Communication offers a practice-based approach to learning visual communication. Throughout the course, the creation of new design solutions is driven by rigorous and critical exploration of methods, materiality and technology, and understanding the influence of globalisation, digitisation, complexity and interactivity.

Taking a transdisciplinary approach, the Bachelor of Creative Intelligence and Innovation utilises multiple perspectives from diverse fields, integrating a range of industry experiences, real-world projects and self-initiated proposals, equipping graduates to address the wicked problems, complex challenges and untapped opportunities in today's world. Teaching centres on design studios that integrate practice-oriented learning through tasks that parallel the processes which professionals undertake in industry. A combination of interdisciplinary subjects, industry projects, internships, competitions and international studios develop flexibility and confidence in working across the diverse environments that constitute contemporary design practice. Students are required to undertake the Professional Experience Program that includes a mandatory 160-hour industry work placement.

The course is structured to allow students to focus on areas of specialisation. Throughout all stages, the course requires students to develop an understanding of their own individual design language and theoretical position in relation to historic and contemporary contexts.

By focusing on the high-level conceptual thinking and problem-solving practices that lead to the development of innovative, creative and entrepreneurial outcomes, students of the combined degree also gain leading edge capabilities that are highly valued in the globalised world, including dealing with critical and creative thinking, invention, complexity, innovation, future scenario building and entrepreneurship, and the ability to work on their own across disciplines. These creative intelligence competencies enable graduates to navigate in a rapidly changing world.