Fashion business professionals work in production, communication, marketing and retail and must possess a thorough knowledge of the fashion panorama. They have the skills to work on a variety of projects including management, branding, styling and digital marketing plans; they are experts in the business of fashion. This 3 year certificate programme* provides participants with a strategic and market oriented blend of the main perspectives in fashion business; looking at business models, operation strategies, marketing, pricing and finance. Participants will take a 360 look at product development in the luxury industry, as well as an introduction to CRM, key to business success today. They will analyse the ‘new consumer’, looking at key trends and influences, and gain a solid foundation in fashion marketing and communication techniques used by todays main players. The certificate programme also covers current issues in the fashion and luxury industries, such as developing sustainability, and digital marketing omnichannel; necessary to define an effective business plan to meets the demands of the future fashion industry.
Over the three years participants gain a solid foundation in key business practice, and are encouraged to apply critical thinking to their own planning and project development. Structured in two distinct certificate level programmes, participants can choose when to build on their experience by progressing from one level to another, giving them complete control on their own progress and achievement. On successful completion of both programmes participants will have gained a solid base in business and marketing for luxury, to enable them to enter the industry, or to progress further in their studies to a higher level of comprehension and skill. The course is aimed at candidates who have the ambition to become business professionals, start their own business or work in management roles within the fashion design and creative industries.
Application Processing Time in Days: 5
Minimum English Language Requirements
|English Level Description||IELTS (1.0 -9.0)||TOEFL IBT (0-120)||TOEFL CBT (0-300)||PTE (10-90)|
|Extremely Limited||< 4||< 31||< 93||< 30|
Admission Requirement / Eligibility Criteria
Below are the documents required to apply for the course. 1) The application form page 11 & 12 has to completely filled and signed. 2) Terms & conditions form page 15 & 16 needs to be signed. 3) Photocopy of 10th, 12th and graduation mark sheets. 4) Photocopy of Passport / ID. 5) Passport size photograph. 6) Brief resume. 7) Signed statement of purpose. Statement of purpose can be prepared considering each of the following questions: What has lead you to apply to a course at Istituto Marangoni? Why do you believe you would benefit from it at this stage in your career? How would you like to see your career develop over the next years? What are your career objectives?
- Course Type: Full Time
- Course Level: Bachelors/UG Degree
- Duration: 03 Year
Total Tuition Fee:
Annual Cost of Living: N/A
Application Fee: 100000 INR